Posterous is a company that truly enables “the rest of us” to blog. To start, all you have do to is send an email to firstname.lastname@example.org, and you’re in business. From that point, any emails from your address will automatically post to your blog.
You can simply attach pictures, video, and sound files, and Posterous will display them properly. I don’t know of an easier way for a small business to get started with blogging. If you’d like to see how I use it, check out Holykaw. (Disclosure: I am an investor in Posterous.)
The irony of a service that’s this easy to use is that people often don’t utilize the full capabilities of the site. To help you do so, here are twelve Posterous power tips and tricks:1. Post to your social media service. Posterous can automatically spread your post to more than ten sites such as Twitter, Facebook, and Flickr. Click here to learn how. Here’s a list of Posterous email addresses and what they do:
- email@example.com creates a public post and automatically shares to the social medias services you’ve set up.
- firstname.lastname@example.org creates a non-public post.
- email@example.com makes a public post that is not automatically tweeted.
- firstname.lastname@example.org spreads your post only via Twitter.
- email@example.com spreads your post via Twitter and Facebook.
3. Customize the look-and-feel of your site. Posterous now supports customization. Select one of the built-in themes, and customize the colors. Or create your own custom theme. You can even port Tumblr themes to Posterous.
4. Use a custom domain. By default, Posterous assigns you a domain based on “posterous.com” However, you can change this to a custom domain like Holykaw.com. Click here to learn how.
5. Post pictures inline. Posterous automatically converts set of photos into a gallery view (where readers click from picture to picture), but if you don’t want a gallery, just put “((nogallery))” in the subject of the email. Posterous will post all the photos individually one after another.
6. Post from any site. The Posterous bookmarklet lets you quickly grab content out of the page you’re on. You can click and drag to select text and then click “Share on Posterous” in your bookmark bar. Or just click the bookmark without selecting anything and it will auto-detect all large photos, video and media on the page. Click here to learn how.
7. Create a group site. You can add contributors to your site, and they don’t need to create an account. They simply email firstname.lastname@example.org. All contributors will be notified of new posts and comments by email.
8. Post using links not embed code. If you want to post a video from Youtube, photo from Flickr, or TV show from Hulu, just send Posterous the URL. There’s no need to copy and paste the embed code. Posterous will take the url you send and convert it into an embedded video automatically.
9. Add tags. You can add tags to posts by putting them in the title of the email. For example, “((tags: food, New York))” will add those two tags to the post. This also works in the Bookmarklet and iPhone application.
10. Enable public postings. Turn on “Post by moderation” in your account settings, and anyone can email email@example.com to add something to your site. You just need to approve each post before it goes public. This is a great way to accept user-generated content.
11. Display where you took photos. Posterous can automatically add a Google map to your post to show where you took the photo. All you have to do is geotagg your photos..
12. Prevent the inclusion of your email signature. Do you have an email signature that you don’t want posted? End your post with “#end” and Posterous won’t publish anything after it.