Unlock your potential to market your business. The new rules of marketing!?
Why are so many companies spending time on things that don’t work? It seems amazing to me how consistently companies keep throwing money at advertising that doesn’t work. Foolish, right! What if you had an unlimited amount of money to market your business? Well, as a small businesses that probably is not an option and it really shouldn’t even matter! Don’t believe me, guess again!
Ever Heard of Cindy Gordon?
She is the VP of marketing for Universal studios in Orlando resorts. She was responsible for launching a theme park in Orlando Universal Resort and an unlimited amount of money to promote, a ton of money , such a large amount she could of done a super bowl add, millions of mailers…..but she didn’t. Know what she did instead? She told seven people. Thats it. Seven people. Who the heck did she tell? She told the seven of the most popular bloggers about Harry Potter and took people on a secret webcast she invited top people to. Well, those seven people she told then told tens of thousands of other people and those tens of thousands of people then in turn, told thousands more. Well, mainstream media who was monitoring those blogs got a hold of the story too. Within 24 hours of telling just seven people, 350 million people knew of Wizarding World of Harry Potter.
I talked with one small business owner and he had a decent business. There were clients and modest profits, but the business wasn’t growing and income was not flowing. He was in competition with everyone else, fierce competition. Everyday was a struggle. This business owner used some advertising pieces and was using the Yellow Pages at the tune of $2,000 a month and ran some ads in the paper, just like everyone else. His business was challenged .
Does this sound like your business? Doing what everyone else is doing? Does it? Because if you are like everyone else, look like everyone else and feel like everyone else,you will be competing on price. Is that where you want to be, competing on price? No, it is not! If you are competing on price, there is always someone else that is willing to go out of business before you, I guarantee it!
There are new methods of marketing. The new methods aren’t about shiny new ads, bigger mail pieces and paying someone thousands of dollars to optimize your website either! The new marketing is about being different, the new marketing is about focusing on your ideal customer and increasing your value. Isn’t it about time you took your company out of the Yellow Pages and quit throwing away money on things that don’t work. Use the New Marketing and New Media now and be different than everyone else. If you are different and position yourself right, your value will go way up and so will your profits……go way up!