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Advertisingapril 20, 2010

Use Social Media to Enable Innovation

Social media tools have many important business uses. One of the most powerful is the ability to foster innovation. With social media, busin

Social media tools have many important business uses. One of the most powerful is the ability to foster innovation. With social media, businesses can tap into the needs, desires and opinions of a wide audience — and connect with a highly targeted group that is directly relevant to their businesses. These connections can be invaluable sources for new ideas and alternative ways of thinking.


Input gained through these communities can also be used to help improve existing products, refine new product ideas and fine-tune marketing and sales strategies. Moreover, social media provides access to a broader array of voices at little or no cost to your business.


This guide can help you use social media tools to help drive creativity in order to launch new products and services or improve your existing ones, including:


  • Use Social Media to Foster Innovation
  • Executing Your Social Media Plan to Aid Innovation
  • Toolbox: Put Social Media to Work for Innovation
  • Cardmember Profile: Julie Goldman, The Original Runner Company — Online Retailer Finds Social Media a Match for Innovation
  • Social Media Resources
  • Glossary of Social Media Terms


For more information on social media, download the complete OPEN Insight Guide: Use Social Media to Enable Innovation or visit OPEN Forum's Social Media Hub.