You may not be aware of it, but you consume content via RSS everyday. RSS technology is the plumbing that runs a great deal of blog, search, and application content.
2) Visit the page that mentions your brand and using a service called del.icio.us tag the content with something like “ourbrand” (you can also get toolbar extensions that make this even easier)?
3) This tag on delicious produces it’s own RSS feed, so copy this feed URL – just look for the little RSS button, right click and Save As the URL?
4) Burn the feed using Google’s Feedburner tool?
5) Enhance the feed with Feedburner’s Buzz Boost tool?
6) Paste the code where you want the content to show up?
7) Once steps 4-6 are in place, you can simply tag any content moving forward and it will magically appear on your page.? Assign the duty to anyone in your office, no technical experience required.
