Add value to your customers by telling them right in your subject line what you are marketing, whether it's five tips to do something or just information they need to have. Asking a question and creating a sense of urgency also are ways to improve your e-mail marketing subject lines.
Make sure your message is concise and to the point. You won't have their interest for long, so capture the big idea in the opening paragraph. You also may decide as you increase your e-mail list that you need to send different messages to different customers. Segment appropriately, but don't over-send to any one list.
E-mail marketing isn't to be confused with direct mail—there are different strategies for both. You can learn on the fly from who is opening your e-mail and what customers respond to. This ability to track can improve your techniques with each and every message.
Learn more at B2C Marketing Insider.
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