Upon first entering the main road here, you are struck by two things ... the colorfulness of every store, and the sameness of each store, seeming to sell the exact same materials side by side. Of course, there are differences, but everywhere you go - if you have no destination in mind, picking one store over another seems to be nothing more than a random choice.
Rohit is a founding member of the 360 Digital Influence group at Ogilvy, one of the largest agencies in the world. He is author of the best selling new marketing book Personality Not Included, a guide for small business on how to be more authentic, keep your customers and inspire your employees, which has been published globally in 8 languages.