If you’re new to social media, it can certainly feel overwhelming. Between monitoring blogs, tweets, and social networking sites, there is a ton of stuff to keep up with, especially if you’re trying to track your business, your competitors, and important developments in your industry.
Digg offers a bit of a shortcut to all of this. It’s a hugely popular social news site where the stories are submitted by users and voted on by each other, with the most voted on stories finding their way to the front page of Digg and its specific sections – like business, technology, and travel, amongst many others.
Want to know what’s buzzing in social media at a glance at any point in time? Visit Digg and any of its dozens of sections to see the most popular stories, sorted by the most recently popular on top. If you’ve been out of the loop for a while, you can also filter the results to see popular stories from the past week, month, or even year. ??If you register for Digg, you can further customize your homepage to show you stories from only topics you’re interested in, default it to a specific topic, and even remove certain types of content – like photos and video that are more likely of interest for personal users as opposed to business users.
To really take advantage of Digg, you’ll want to familiarize yourself with the site’s search functionality. Like other search tools, you simply enter in the keyword you’re looking for – like the name of your company, a competitor, or a specific topic you’re interested in tracking – and Digg serves up the results.??Where this gets interesting though is the sorting options. You can see either the “Most Dugg” stories or “Newest,” providing you both a view of what social media users see as highly important, as well as new stories that might be worth keeping an eye on. Digg also provides trend data in an accompanying graph, so you can see how popular the search term has been over time.??
Meanwhile, if you use an RSS reader, you can subscribe to any search term, meaning you’ll get updates of new or popular stories in near real-time. This is an incredibly powerful way to stay abreast of what’s going on in the areas that are critical to your business. ?
Getting in on the Action?
As you can probably imagine, Digg can also be a tool for getting traffic to your own website if you’re somehow able to get it to the homepage. The key thing to remember is that users typically Digg articles, not websites, so if you’re looking to utilize Digg for driving new business, you’ll want to focus your efforts on writing quality content, most likely on your blog. ??From there, there are a few things you can do to try and increase your likelihood of getting your story promoted on Digg. For one, you can share the story using a Digg URL (Digg provides a short URL for every story on the site, making it easy to share on other social sites).
Additionally, with a bit of effort, you can install a plugin on your blog that will display a Digg button next to your content. This makes it easy for people who read your blog and also use Digg to submit and vote for your story. ??
Keep in Mind…??
Digg has millions of users, and because of its ability to influence website traffic, is often the victim of attempts to manipulate the results. However, Digg – and its community, who can “bury” inappropriate stories – are very good at policing the site’s content. Thus, it’s important to not try and artificially improve your brand’s presence on Digg (you’ll likely get caught and banned) or be unscrupulous when participating in the community.
Ultimately, you should use Digg for what it is: an excellent resource for keeping up with the most relevant news, and occasionally attempting to get your brand some additional exposure.