Nate Silver is best known for his electoral predictions—but he's also proven himself adept at viral marketing, Drew Grant writes for The New York Observer
. Besides building up a blog brand that accounts for up to 20 percent of the New York Times' Web traffic, Silver showed remarkable savvy in using Twitter to plug his new book on election night. The widely read message helped send Silver's book-sales soaring by 850% on the day after the election, Grant notes.
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