You probably know by now that you have to post or tweet regularly to connect to customers through social media.
But there is such as thing as too regularly, a new study reveals. A third of U.S. Internet users ended their connection with a brand on social media because the company offered too many updates, according to SocialVibe, an engagement advertising company. Some two in five Internet users severed their ties with a brand on social media at least “sometimes” because of overload; more reported doing so only “rarely.” A quarter said they never did.
How Much Updating is Too Much?
Unfortunately, it’s subjective—every person’s definition is going to be a little bit different. And those surveyed told SocialVibe they went looking for brand updates fairly often: Seventeen percent said they checked every day, and 23 percent did at least once a week.
What are the other big reasons you lose followers? Twenty-two percent of those surveyed said they deserted a brand because its values or content differed from the user’s original perception. Another 19 percent said they ended things because they didn’t see any value in staying connected.
Read more about the secret to a perfect Facebook post and the best times to tweet.