Facebook is so ubiquitous it’s a verb, a familiar icon—and now, a nightclub.
This week Humbert Camacho, a 30-year-old Brazilian entrepreneur, will throw open the doors to Facebook the club in the remote Brazilian Amazon.
"The Facebook concept is about sharing ideas, adventures, friendships, parties and photos with your friends," Camacho told the UK's The Guardian newspaper. "So what we wanted to do was to build a nightclub with this concept, where people could come and share things with their friends, spend a cool night, sharing pictures, experiences and have fun."
Facebook defends its name aggressively, suing startups such as Tracebook, Doctorbook, Teachbook and Vetbook over trademark infringement. But a spokesperson for Facebook told The Guardian it had no official comment on the nightclub, just surprise that it existed. "Is it really in the Amazon?"
The club is Camacho’s second. He graduated from the Universidad Catolica Boliviana in Bolivia (his father is Bolivian; his mother is Brazilian) planning to be a lawyer, but decided to open a club instead. That was the Discoteca Insomnio, in Cobija, Bolivia, which is just over the border from his Facebook club, located in Epitaciolandia, Brazil.
According to Camacho, the Insomnio club attracts some 1,200 revelers every weekend. He’s hoping for similar success with Facebook, pronounced Facey-Booky in Brazilian Portuguese.
"We thought about opening a branch here in Brazil. But we were looking for a name that was trendy, that people would talk about," he told the newspaper. "We thought: 'Facebook: Everyone talks about Facebook.' It's about having fun, poking and sharing."
Coincidentally, the social network Wednesday announced it was adding 60 applications to its Timeline profiles, which will post updates in real-time about users’ activities. It held the launch at—you guessed it—a nightclub (though this one was in San Francisco).
“You can now enhance your timeline with apps that help you tell your story, whether you love to cook, eat, travel, run or review movies,” Facebook said in a statement. This month Brazil was named as the country with the fourth highest number of Facebook users, with some 35 million profiles at the end of 2011 compared with 8 million in 2010.
Facebook the nightclub, of course, will have a Facebook page.
"We are going to have our own official Facebook page so people coming to the nightclub can share pictures in real time," Camacho said. "People who can't make it will be able to sit at home and see what the party is like."
Photo credit: Courtesy Flickr/Just 85