Amber Mac is an entrepreneur, television host, professional speaker, and bestselling author. She co-hosts a TV show on CTV/BNN called App Central, which airs nationally in Canada, Australia, and South Korea (watch Amber talk about Group Messaging on AC (http://www.youtube.com/watch?v=bZ6TldeV__U&feature=related) - is a regular contributor on CTV News Channel and has appeared on various other networks, such as CNN (watch Amber talking travel tech on CNN http://edition.cnn.com/video/?/video/tech/2012/06/22/on-the-go-travel-photo-apps.cnn). She writes weekly for Fast Company, where she discusses social business and digital productivity; Amber has hosted two online video shows for Fast Company, which her digital marketing company Konnekt produces (watch Amber's Work Smart interview with Guy Kawasaki http://www.fastcompany.com/1743883/work-smart-3-enchantment-guy-kawasaki). Amber is the author of social media business book, Power Friending (Globe & Mail national bestseller). She has keynoted more than 200 events as an exclusive speaker with The Lavin Agency (watch Amber talk about micro social networks here http://www.youtube.com/watch?v=VLMu19WiciE). Amber started her web career at Razorfish-San Francisco during the dot-com boom; during this time, she also worked as the director of online marketing at an e-procurement start-up. She began her television career as co-host with tech guru Leo Laporte on G4TechTV, anchoring more than 500 episodes of Call for Help (among other programs). She has spearheaded and co-hosted two successful podcasts, The Social Hour (watch Amber on TSH here http://www.twit.tv/tsh) on the popular TWiT.tv network and commandN.tv (a Konnekt production). Amber's company, Konnekt http://www.konnektnow.com, launched in 2007 and includes clients such as speaker Tony Robbins, Rogers, Microsoft, Canada Goose, American Dental Association, Genumark, among others.