Ben Landers is the president of Blue Corona, a data-driven online marketing and analytics company that specializes in helping business owners and marketing executives accurately track their advertising as well as generate more leads and sales from the web. Ben oversees marketing, sales, and the day-to-day operations of the company and is focused on growing the company to be one of the leading Internet marketing and tracking solution providers in the United States. Ben began his career during the dot-com era as an early employee at HotJobs.com (now a Yahoo! Company).. Ben helped HotJobs.com launch and grow its Midwest Sales office in Chicago, IL. Ben left HotJobs.com to become a Major Account Executive with WorldCom prior to WorldCom's accounting fiasco and then spent several years as the Regional Sales and Marketing Manager for Windy City Sports and Gen-A, an advertising agency based in Chicago. Ben ran Windy City's DC office and DC area properties and sold multi-media advertising packages to clients ranging from Cannondale Bicycle Company to WL Gore and the Marine Corp Marathon. Prior to starting Blue Corona, Ben spent five years as the Vice President of Sales and Marketing of DrinkMore Water, an Inc. 500 regional bottled water company located in Gaithersburg, MD. Under Ben's leadership, DrinkMore Water embraced the digital revolution by launching several several new websites and an online e-commerce store. Today, SEO and Pay Per Click continue to be DrinkMore Water's top sources of new business. Ben holds a BS in Communications and Marketing from Ohio University, is a Google AdWords Professional and a member of the Web Analytics Association. Specialties: Marketing Analytics | Internet Marketing | Pay-Per-Click (PPC) Advertising | Google AdWords Professional | Search Engine Optimization (SEO) | Web Design & Conversion Rate Optimization | Web Analytics Association | Direct Response Advertising | eCommerce | CMO.