Manager, Social Engagement and Insights, iGaming
Performance marketer and digital strategist with proven success across multiple verticals – traditional, social, digital and mobile - in building go to market strategies, driving brand awareness, customer acquisition, and partner/engagement opportunities. Delivered success for some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto. Achievements: Lead on BT Business First initiative, introducing data solutions for B2B market in the UK. Delivered $10 million new revenue in Y1. Lead social strategist on BlackBerry 9700 campaign for U.S., exceeding brand awareness and activations goal. Team won industry award for campaign. Co-lead on Social Mix conference in 2012, bringing world-class digital leaders like Gary Vaynerchuk and Amber Mac to Toronto for special one-day event, raising $35,000 for charity and driving 4,000 tweets, 6 million impressions and 1200% brand awareness increase for Jugnoo. Co-author of “Influence Marketing”, described as “the book that will change the way we do business today”, and recognized as one of the Top 100 Business Books in America by Nielsen BookScan. Blog recognized as the #1 marketing blog in the world by HubSpot, Social Media Examiner's Top 10 Social Media Blog in 2011 and 2013, voted one of Canada’s Top 50 Marketing Blogs, and won the Hive Award for Best Social Media Blog at the 2010 South by Southwest festival. Specialties: Business consulting, social media, community building, influence marketing, branding, marketing, digital marketing, social education, non-profits.