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Gini Dietrich

Chief Executive Officer

Arment Dietrich, Inc.

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at the PR and marketing blog, Spin Sucks, is co-author of Marketing In the Round, and is co-host of Inside PR, a weekly podcast about communications and social media. Her second book, Spin Sucks, is now available! (Que).

Latest
Websites

Is Your PR Campaign Working? Top 15 Tracking Metrics

Gini Dietrich • 8 min read
Finding New Customers

A Small-Business Owner's Guide to Using Instagram Effectively

Gini Dietrich • 8 min read
Motivating Employees

The 7 Key Benefits of Virtual Offices

Gini Dietrich • 4 min read
Pivoting

How Pivoting Helped This Small Business Grow

Gini Dietrich • 4 min read
Content Marketing

Why Your PR Team Should Embrace the PESO Model

Gini Dietrich • 8 min read
Content Marketing

Why Big Social Media Numbers May Not Mean Big Sales

Gini Dietrich • 4 min read
Digital Tools

How to Easily Make Content Work Harder for You

Gini Dietrich • 3 min read