Leyl Master Black is a tech PR and marketing professional with 20 years' experience driving high-impact marketing and communications programs for emerging market leaders. She is also a regular contributor to USA Today, Mashable and American Express OPEN Forum on topics of marketing, PR and social media.
Leyl brings a unique business perspective to her work - one that reflects both formal education and a career that spans more than 100 companies and two Silicon Valley boom-and-bust cycles. Leyl guides companies in crafting powerful narratives and finds innovative ways to tell their story. She helps companies stay ahead of the market and identifies opportunities for them to tap trends and build strategic partnerships. She also provides expert counsel in how to navigate today's fast-changing media environment.
Prior to joining One Medical Group as Director of Communications, Leyl ran the Social Technology practice at Sparkpr, working with companies such as Wildfire, Payvment, Spredfast, Sharethrough,140 Proof, Bizo, BrightRoll, Topsy and Specific Media. Leyl joined Sparkpr in 2010 after a five-year stint running Marketing Alchemist, a communications consultancy with offices in Seattle and San Francisco. Earlier in her career, Leyl served as vice president of marketing at Sagent and was director of marketing at WhiteLight Systems.
Leyl has an MBA from University of Indiana's Kelley School of Business and a BA from the University of Virginia, where she was an Echols Scholar.
Specialties: Communications strategy, messaging/positioning, media and analyst relations, corporate communications, content development, blogging and social media programs.
Domain expertise in social technology, social advertising, native advertising, online advertising, online marketing, content marketing, venture capital, internet technology, SMB market, financial services, risk management, data warehousing, analytics and business intelligence.