As a journalist, James O\'Brien covers business, technology, social media, marketing, film, food, wine, the profession of writing, and news. The Nieman Journalism Lab has called his work in the custom content space \"sponsored content done right\". He has written for major regional newspapers, and he has managed and edited established, startup, and turnaround newsrooms in varied markets, from community papers to major-city dailies. O\'Brien holds a Ph.D. from the Editorial Institute at Boston University, where he researched Bob Dylan\'s other-than-song writings. He is engaged in a bibliography for Oxford University Press, covering writings about the filmmaker John Cassavetes. He is the author of The Indie Writer\'s Survival Guide. His short stories and poetry are published in numerous journals and magazines.