Phaedra Hise

Phaedra Hise is an entrepreneurial writer and editor. She loves telling smart stories for high-level readers with diverse interests. As a writer and journalist, her award-winning articles and cover stories have been anthologized, and have appeared in national publications including Glamour, Inc, Fortune, Forbes, CNN Money, the WSJ, Popular Mechanics and Salon. She has written five books for mainstream publishers, including two collaborations with expert co-authors. Phaedra has also run print and digital publications including Edible Richmond, Colloquy and Colloquy India. In content development, Phaedra has worked with notable brands including the Wall Street Journal Content Studios, American Express, Merrill Lynch, LoyaltyOne and Epsilon. She has created and executed content strategy, including launching and running publications in North America and overseas, successfully coordinating both digital and print publications, and handling P&L responsibility for multiple channels with both in-house and contract editorial teams and marketing staff. Phaedra has given radio commentary and interviews, appeared on CNN, CNBC and Al Jazeera America, taught webinars and speaks regularly at conferences and universities. Specialties: Editing, writing, loyalty marketing, B2B, entrepreneurship, content marketing, custom publishing, thought leadership.