The Simple Science of Facebook Engagement

Published: October 30, 2012

Updated: November 30, 2012

Summary

Here's the inside scoop on applying some scientific method to building a Facebook following.

Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand and your content. Here we distill the methodology to getting people to visit your Facebook page, keep them reading as well as get them to return.

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