["~#iM",["config",["~#iM",["forumCdaasAkamaiUrl","https://www.aexp-static.com/cdaas/forum/","reportingUrl","https://forum-5.americanexpress.com/_/report/errors","timeout",8000,"cspReportingUrl","https://forum-5.americanexpress.com/_/report/security/csp-violation","localeFilename",null,"faasApiUrl","https://functions.americanexpress.com","cdnUrl","https://www.aexp-static.com/cdaas/one/","forumOpenHomeUrl","https://contenthubex.americanexpress.com/contenthubex/service/openhome/","forumApiUrl","https://contenthubex.americanexpress.com/contenthubex","holocronModuleMapUrl","https://cdaas.aexp.com/cdaas/one-app/map/epaas-forum-5-forum-5-e3/module-map.json","rootModuleName","axp-forum-root","forumCdaasUrl","https://cdaas.americanexpress.com/forum/"]],"errorReporting",["~#iM",["queue",["~#iL",[]],"pending",["~#iL",[]],"pendingPromise",null,"retryWait",500]],"modules",["~#iM",["axp-forum-root",["~#iM",["resources",["~#iM",["pageHeader",["~#iM",["items",["~#iM",["bb2cab4a37be1b172dae0d21c0b99f4cb9a0bbca",["~#iM",["trendingTopics",[["^ ","key","/en-us/business/trends-and-insights/topics/managing-money","value","Managing Money"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/building-your-team","value","Building Your Team"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth","value","Planning for Growth"]],"podcastSeriesList",[["^ ","key","/en-us/business/trends-and-insights/podcasts/the-next-chapter-season-2","value","The Next Chapter"]]]]]],"collections",["~#iM",[]],"loading",["~#iM",[]],"isCreating",false,"updating",["~#iM",[]],"destroying",["~#iM",[]]]],"tag",["~#iM",["items",["~#iM",["624a2e9aa03825f6e1ff9d943e8158d52b24bc06",["~#iM",["moreInTag",[["^ ","contentId","breaking-silos-uniting-your-marketing-and-supply-chain-for-business-success","title","Breaking Silos: Uniting Your Marketing and Supply Chain for Business Success","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","To help get marketing campaigns and initiatives right, marketers should consider having a solid working knowledge and constant communication with the company's supply chain professionals.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"]],"author",["^ ","authorId","anita-raj","email","AnitaRaj.Throughput@gmail.com","jobTitle","Vice President of Product Marketing","name","Anita Raj","bio","

Anita Raj is a seasoned technology thought leader and product marketing expert for building impactful go-to-market strategies for targeted markets such as Europe, the U.K., and the U.S. As the vice president of product marketing at ThroughPut Inc., Anita is responsible for the vision, strategy, and execution of go-to-market and product marketing initiatives, including value proposition, product launches, customer marketing, and product life cycle marketing.

\n","company","ThroughPut Inc. ","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/12/AnitaRaj.jpeg","authorUrl","/en-us/business/trends-and-insights/authors/anita-raj"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2024/05/marketingsupplychainpreview.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2024/05/marketingsupplychainpreview.jpg","timeToRead",null,"contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/breaking-silos-uniting-your-marketing-and-supply-chain-for-business-success","rawUrl","/content/contenthub/us/en/articles/breaking-silos-uniting-your-marketing-and-supply-chain-for-business-success","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],"advertising",false,"description","To help get marketing campaigns and initiatives right, marketers should consider having a solid working knowledge and constant communication with the company's supply chain professionals.","videoId",null,"publishedDate","2024-05-31T09:20:02-07:00","publishDate","2024-05-31T09:20:02-07:00","videoDuration",null,"previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2024/05/marketingsupplychainpreview.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2024/05/marketingsupplychainpreview.jpg"],["^ ","contentId","how-meaningful-marketing-drives-business-success","title","How Meaningful Marketing Drives Business Success","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","Sharing your brand story can be a powerful tool to lock in your audience, increase profits, and retain employees.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"]],"author",["^ ","authorId","amber_anderson","email","amber@bykayson.com","jobTitle","Founder and CEO","name","Amber Anderson","bio","

Amber Anderson is the CEO and Founder of Tote + Pears, where she and her team leverage audience insights to craft strategies that drive meaningful connections between businesses and the people who need them.

Cara Cannella is an NYC-based writer, editor, and event moderator covering creativity and entrepreneurship. She has worked for Condé Nast, Penguin Random House, and Brooklyn Academy of Music. In her free time, she explores sailing and other water adventures. caracannella.com

Bio Description: Geoff Williams is a freelance journalist who has been writing for American Express since 2010. He has written for numerous publications, including U.S. News & World Report, The Wall Street Journal, CNNMoney.com and Reuters. He is also the author of several history books, including C.C. Pyle’s Amazing Foot Race __ and Washed Away, and, in his free time, writes the classic TV blog, The TV Professor.

\n","company","","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2024/05/GeoffWilliams.jpg","authorUrl","/en-us/business/trends-and-insights/authors/geoff_williams"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2024/03/howtomarketunmarketablebusinesspreview.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2024/03/howtomarketunmarketablebusinesspreview.jpg","timeToRead",null,"contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/how-to-market-an-unmarketable-business","rawUrl","/content/contenthub/us/en/articles/how-to-market-an-unmarketable-business","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],"advertising",false,"description","Not every business is exciting, but with some strategy and creativity, you can help the right audience find your company. ","videoId",null,"publishedDate","2024-03-27T16:55:43-07:00","publishDate","2024-03-27T16:55:43-07:00","videoDuration",null,"previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2024/03/howtomarketunmarketablebusinesspreview.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2024/03/howtomarketunmarketablebusinesspreview.jpg"],["^ ","contentId","how-to-do-a-comprehensive-brand-audit","title","How to Do a Comprehensive Brand Audit","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","If you've been in business for more than a year, a brand audit can help you stay strong and relevant. ","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"]],"author",["^ ","authorId","amber_anderson","email","amber@bykayson.com","jobTitle","Founder and CEO","name","Amber Anderson","bio","

Creating a marketing strategy can be challenging. These tips, such as updating your website or asking for a review, can help market your trucking company.

Megan Doyle is a writer, editor, and researcher whose work primarily specializes in personal finance education and cross-cultural diversity and inclusion.

\n","company","Content Marketing Partners","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2022/4/Megan-Doyle.jpg","authorUrl","/en-us/business/trends-and-insights/authors/megan-doyle"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2024/01/trucking-company-preview.png","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2024/01/trucking-company-preview.png","timeToRead",null,"contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/marketing-strategies-and-tips-for-your-trucking-company","rawUrl","/content/contenthub/us/en/articles/marketing-strategies-and-tips-for-your-trucking-company","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],"advertising",false,"description","

Creating a marketing strategy can be challenging. These tips, such as updating your website or asking for a review, can help market your trucking company.

\n","videoId",null,"publishedDate","2024-01-05T02:43:35-07:00","publishDate","2024-01-05T02:43:35-07:00","videoDuration",null,"previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2024/01/trucking-company-preview.png","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2024/01/trucking-company-preview.png"],["^ ","contentId","the-5-ways-to-make-yourself-memorable","title","How to Stand Out in Business: 7 Ways to Make Yourself Memorable","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","What makes something – a person, a brand – memorable? Learn tips and tricks on how to help stand out from the business crowd, so people remember you – and your company. ","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/research","value","Research"],["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/competitive-research","value","Competitive Research"],["^ ","key","/en-us/business/trends-and-insights/topics/strategy","value","Strategy"],["^ ","key","/en-us/business/trends-and-insights/topics/pr","value","PR"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth","value","Planning for Growth"],["^ ","key","/en-us/business/trends-and-insights/topics/sales-pitches","value","Sales Pitches"]],"author",["^ ","authorId","mike_michalowicz","email","mikem@obsidianlaunch.com","jobTitle","Author","name","Mike Michalowicz","bio","I am the Founder of Profit First Professionals, a membership organizations of Accountants, Bookkeepers & Business Experts who are eradicating entrepreneurial poverty.","company","Profit First","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2014/08/mike_michalowicz_shrunken.jpg","authorUrl","/en-us/business/trends-and-insights/authors/mike_michalowicz"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/09/memorable-preview.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/09/memorable-preview.jpg","timeToRead","351","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/the-5-ways-to-make-yourself-memorable","rawUrl","/content/contenthub/us/en/articles/the-5-ways-to-make-yourself-memorable","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],"advertising",false,"description","What makes something – a person, a brand – memorable? Learn tips and tricks on how to help stand out from the business crowd, so people remember you – and your company. ","videoId",null,"publishedDate","2023-09-19T15:00:00-07:00","publishDate","2023-09-19T15:00:00-07:00","videoDuration","351","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/09/memorable-preview.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/09/memorable-preview.jpg"],["^ ","contentId","7-steps-help-increase-revenue-sales-slow","title","7 Steps to Help Increase Revenue When Sales Are Slow","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","Is business slow? These seven strategies may help you discover opportunities to drive sales and increase revenue, both now and in the future. ","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/cash-flow","value","Cash Flow"],["^ ","key","/en-us/business/trends-and-insights/topics/events","value","Events"],["^ ","key","/en-us/business/trends-and-insights/topics/managing-money","value","Managing Money"]],"author",["^ ","authorId","meredith_wood","email","wood@fundinggates.com","jobTitle","Head of Content and Editor-in-Chief","name","Meredith Wood","bio","

Brand builder with an expertise in establishing thought leadership and a passion for early-stage companies addressing real world problems. I tell stories, aiming to educate and spur action through content marketing, writing/editing, video production/editing/voiceover and public speaking/radio. I build audiences through use of social media, brand-centric customer service, PR/marketing, lead generation, SEO, SEM, trade shows, sales, networking, recruitment, and event planning. I obsess over the effectiveness of these efforts with detailed experience in both marketing and Google analytics.

\n","company","Fundera","avatar",null,"authorUrl","/en-us/business/trends-and-insights/authors/meredith_wood"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/09/revenue-preview.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/09/revenue-preview.jpg","timeToRead","230","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/7-steps-help-increase-revenue-sales-slow","rawUrl","/content/contenthub/us/en/articles/7-steps-help-increase-revenue-sales-slow","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],"advertising",false,"description","Is business slow? These seven strategies may help you discover opportunities to drive sales and increase revenue, both now and in the future. ","videoId",null,"publishedDate","2023-09-15T15:00:00-07:00","publishDate","2023-09-15T15:00:00-07:00","videoDuration","230","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/09/revenue-preview.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/09/revenue-preview.jpg"],["^ ","contentId","the-7-business-weaknesses-that-may-be-your-biggest-advantages","title","How to Turn Business Weaknesses Into Strengths","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","Every business has weaknesses. Read on to learn how to turn your business weaknesses into strengths and strategies for improving your weaknesses. ","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/advertising","value","Advertising"]],"author",["^ ","authorId","alexandra_levit","email","arl@alexandralevit.com","jobTitle","CEO","name","Alexandra Levit","bio","

Alexandra Levit is the founder and CEO of Inspiration at Work, a writing and consulting business with the goal of preparing organizations and their employees to be competitive and marketable in the future business world.

\n","company","Inspiration at Work","avatar",null,"authorUrl","/en-us/business/trends-and-insights/authors/alexandra_levit"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/09/turn-business-weaknesses-into-strengths-preview.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/09/turn-business-weaknesses-into-strengths-preview.jpg","timeToRead","228","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/the-7-business-weaknesses-that-may-be-your-biggest-advantages","rawUrl","/content/contenthub/us/en/articles/the-7-business-weaknesses-that-may-be-your-biggest-advantages","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/advertising","value","Advertising"],"advertising",false,"description","Every business has weaknesses. Read on to learn how to turn your business weaknesses into strengths and strategies for improving your weaknesses. ","videoId",null,"publishedDate","2023-08-31T17:00:00-07:00","publishDate","2023-08-31T17:00:00-07:00","videoDuration","228","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/09/turn-business-weaknesses-into-strengths-preview.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2022/9/biz-weakenesses-portrait.jpg"],["^ ","contentId","top-12-tips-for-throwing-an-amazing-business-event","title","10 Tips For Throwing An Amazing Business Event","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","Business events can be a smart way to help attract new customers and thank existing ones. These quick pointers can help make yours a smash hit. ","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-relations","value","Customer Relations"],["^ ","key","/en-us/business/trends-and-insights/topics/events","value","Events"],["^ ","key","/en-us/business/trends-and-insights/topics/social-media-strategy","value","Social Media Strategy"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-engagement","value","Customer Engagement"]],"author",["^ ","authorId","rieva_lesonsky","email","rieva@smallbizdaily.com","jobTitle","Contributing Writer","name","Rieva Lesonsky","bio","I am a small business & entrepreneurship thought leader, advocate and journalist. My mission is to help people start and grow their own businesses, which I've been doing for over 30 years.\n\nMy company, GrowBiz Media is a custom content creation company focusing on small business and entrepreneurship. We create content for small business websites and major marketers wanting to connect to entrepreneurs. Current clients include Web.com, , AT&T Small Business, Microsoft, Fundera, Fundbox, Intuit, Pitney Bowes, SCORE, Small Business Trends, American Express OPEN Forum and Success Magazine.\n\nWe also own the small business blog, www.SmallBizDaily.com.\n\nI am a best-selling author and have written several books about small business and entrepreneurship.\n\nSpecialties: Keynote speaking, consulting, writing and editing blogs, articles, whitepapers, podcasts, ebooks and more.","company","SmallBizTrends.com","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2016/09/0_xjj5wttfqdp_mu7lgysnwazzxwnscu7ljpdvwa6fru8gghz51rdwfltdofqt3wmdyo0uqnqu5des.jpg","authorUrl","/en-us/business/trends-and-insights/authors/rieva_lesonsky"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/08/business-event-preview.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/08/business-event-preview.jpg","timeToRead","226","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/top-12-tips-for-throwing-an-amazing-business-event","rawUrl","/content/contenthub/us/en/articles/top-12-tips-for-throwing-an-amazing-business-event","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/customer-engagement","value","Customer Engagement"],"advertising",false,"description","Business events can be a smart way to help attract new customers and thank existing ones. These quick pointers can help make yours a smash hit. ","videoId",null,"publishedDate","2023-08-17T15:45:00-07:00","publishDate","2023-08-17T15:45:00-07:00","videoDuration","226","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/08/business-event-preview.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/08/business-event-preview.jpg"],["^ ","contentId","8-ways-you-can-provide-more-personalized-customer-service","title","8 Ways You Can Provide More Personalized Customer Service","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","Looking to enhance your customer experience? Explore how personalized support can make a difference. ","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-relations","value","Customer Relations"],["^ ","key","/en-us/business/trends-and-insights/topics/making-a-sale","value","Making a Sale"],["^ ","key","/en-us/business/trends-and-insights/topics/e-commerce","value","E-Commerce"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-engagement","value","Customer Engagement"]],"author",["^ ","authorId","amber_anderson","email","amber@bykayson.com","jobTitle","Founder and CEO","name","Amber Anderson","bio","

\n","company","","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2024/05/GeoffWilliams.jpg","authorUrl","/en-us/business/trends-and-insights/authors/geoff_williams"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/07/price-war-preview.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/07/price-war-preview.jpg","timeToRead","301","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/in-a-price-war-5-strategies-that-could-pay-off","rawUrl","/content/contenthub/us/en/articles/in-a-price-war-5-strategies-that-could-pay-off","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/finding-new-customers","value","Finding New Customers"],"advertising",false,"description","You could argue that every business engages in price wars to some degree. Generally, a price war is when at least two businesses are paying careful attention to a competitor's prices and are constantly trying to offer the cheaper price.","videoId",null,"publishedDate","2023-07-23T18:30:00-07:00","publishDate","2023-07-23T18:30:00-07:00","videoDuration","301","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/07/price-war-preview.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/07/price-war-preview.jpg"],["^ ","contentId","why-seasonal-pricing-may-help-bring-in-sales-during-slow-seasons","title","Seasonal Pricing: A Clever Strategy That May Help Drive Sales","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","

Businesses can use seasonal pricing to bring in customers and balance year-round demand.

Megan Doyle is a writer, editor, and researcher whose work primarily specializes in personal finance education and cross-cultural diversity and inclusion.

\n","company","Content Marketing Partners","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2022/4/Megan-Doyle.jpg","authorUrl","/en-us/business/trends-and-insights/authors/megan-doyle"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/07/seasonal-pricing-preview.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/07/seasonal-pricing-preview.jpg","timeToRead","206","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/why-seasonal-pricing-may-help-bring-in-sales-during-slow-seasons","rawUrl","/content/contenthub/us/en/articles/why-seasonal-pricing-may-help-bring-in-sales-during-slow-seasons","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/advertising","value","Advertising"],"advertising",false,"description","

Businesses can use seasonal pricing to bring in customers and balance year-round demand.

\n","videoId",null,"publishedDate","2023-07-11T01:00:00-07:00","publishDate","2023-07-11T01:00:00-07:00","videoDuration","206","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/07/seasonal-pricing-preview.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/07/seasonal-pricing-preview.jpg"],["^ ","contentId","20-ways-to-drive-more-traffic-to-your-blog","title","11 Ways To Help Drive More Traffic To Your Blog","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","Learn how to get your blog noticed, attract the audience you want, increase the readership of your blog and make an impression on prospects and clients.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"]],"author",["^ ","authorId","erika_napoletano","email","erika@erikanapoletano.com","jobTitle"," Award-Winning Author and Journalist","name","E. Napoletano","bio","

Throughout an 11-year freelance career, E.’s reported on topics spanning business, marketing, investing, and personal finance for publications like The Wall Street Journal, Forbes Advisor, Entrepreneur Magazine, Fortune and more. They’re also an award-winning journalist for their coverage of the psychological impacts of borderland family separation policies on children at Chicago Health Magazine, and won the Benjamin Franklin Award from the Independent Book Publishers Association for their co-authored book on egg donation.

\n","company","","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2024/05/ENapoletano.jpg","authorUrl","/en-us/business/trends-and-insights/authors/erika_napoletano"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/06/11-ways-to-help-drive-more-traffic-to-your-blog-preview.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/06/11-ways-to-help-drive-more-traffic-to-your-blog-preview.jpg","timeToRead","246","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/20-ways-to-drive-more-traffic-to-your-blog","rawUrl","/content/contenthub/us/en/articles/20-ways-to-drive-more-traffic-to-your-blog","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],"advertising",false,"description","Learn how to get your blog noticed, attract the audience you want, increase the readership of your blog and make an impression on prospects and clients.","videoId",null,"publishedDate","2023-06-09T04:00:00-07:00","publishDate","2023-06-09T04:00:00-07:00","videoDuration","246","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/06/11-ways-to-help-drive-more-traffic-to-your-blog-preview.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/06/11-ways-to-help-drive-more-traffic-to-your-blog-preview.jpg"],["^ ","contentId","what-is-experiential-marketing-and-why-do-you-need-it","title","What Is Experiential Marketing and Why Do You Need It?","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","Experiential marketing lets businesses engage with consumers directly, such as through sampling or events. Understand the types of experiential marketing strategies and how to execute them.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"]],"author",["^ ","authorId","mercedes-cardona","email","mercedescardona731@gmail.com","jobTitle","Journalist, Freelance writer","name","Mercedes Cardona","bio","

Mercedes Cardona is a New York-based editorial consultant. She’s a former editor at Crain Communications, The Associated Press, and The Economist Group.

Sarah Chadwick is the Chief Sales Officer at Jelmar, LLC, a respected leader in the household cleaning products industry. Chadwick leads all retail sales efforts on behalf of Jelmar, including developing and executing new sales strategies and managing business activities and goals.

\n","company","Jelmar","avatar",null,"authorUrl","/en-us/business/trends-and-insights/authors/sarah-chadwick"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/04/how-i-help-brands-stay-strong-despite-uncertainty-display.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/04/how-i-help-brands-stay-strong-despite-uncertainty-display.jpg","timeToRead",null,"contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/how-i-help-my-brand-stay-strong-despite-economic-uncertainty","rawUrl","/content/contenthub/us/en/articles/how-i-help-my-brand-stay-strong-despite-economic-uncertainty","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],"advertising",false,"description","If the past two years have taught us anything, it’s that anything can happen. To keep their businesses running smoothly, consumer brands must devise creative solutions to plan for contingencies.","videoId",null,"publishedDate","2023-04-18T15:36:12-07:00","publishDate","2023-04-18T15:36:12-07:00","videoDuration",null,"previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/04/how-i-help-brands-stay-strong-despite-uncertainty-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/04/how-i-help-brands-stay-strong-despite-uncertainty-display.jpg"],["^ ","contentId","push-vs-pull-marketing-what-you-need-to-know","title","Push Vs. Pull Marketing: What You Need to Know","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","Marketers either push out messages to attract customers or pull in consumers by providing relevant content. Learn the difference between push vs. pull marketing.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"]],"author",["^ ","authorId","mercedes-cardona","email","mercedescardona731@gmail.com","jobTitle","Journalist, Freelance writer","name","Mercedes Cardona","bio","

Mercedes Cardona is a New York-based editorial consultant. She’s a former editor at Crain Communications, The Associated Press, and The Economist Group.

\n","company","Commerce and Reads","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/02/Mercedes-Cardona.jpeg","authorUrl","/en-us/business/trends-and-insights/authors/mercedes-cardona"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/3/push-v-pull-marketing-neeed-to-know-display.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/3/push-v-pull-marketing-neeed-to-know-display.jpg","timeToRead",null,"contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/push-vs-pull-marketing-what-you-need-to-know","rawUrl","/content/contenthub/us/en/articles/push-vs-pull-marketing-what-you-need-to-know","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],"advertising",false,"description","Marketers either push out messages to attract customers or pull in consumers by providing relevant content. Learn the difference between push vs. pull marketing.","videoId",null,"publishedDate","2023-03-24T11:56:00-07:00","publishDate","2023-03-24T11:56:00-07:00","videoDuration",null,"previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/3/push-v-pull-marketing-neeed-to-know-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/3/push-v-pull-marketing-neeed-to-know-display.jpg"],["^ ","contentId","how-i-made-a-big-impact-as-a-small-brand-with-hogoe-kpessou","title","How I Made a Big Impact as a Small Brand – With Hogoè Kpessou","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"]],"author",["^ ","authorId","americanexpress","email","","jobTitle","","name","American Express","bio","","company","","avatar",null,"authorUrl","/en-us/business/trends-and-insights/authors/americanexpress"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/01/HogoeKpessou_Display_780x430.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/01/HogoeKpessou_Display_780x430.jpg","timeToRead",null,"contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/how-i-made-a-big-impact-as-a-small-brand-with-hogoe-kpessou","rawUrl","/content/contenthub/us/en/articles/how-i-made-a-big-impact-as-a-small-brand-with-hogoe-kpessou","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],"advertising",false,"description","","videoId",null,"publishedDate","2023-01-05T18:15:15-07:00","publishDate","2023-01-05T18:15:15-07:00","videoDuration",null,"previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/01/HogoeKpessou_Display_780x430.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2023/01/HogoeKpessou_Display_780x430.jpg"],["^ ","contentId","10-creative-writing-tips-small-business-owners","title","A Guide to Creative Writing in Business","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","

Learn how to unlock creative writing that can help you attract and hold customers' attention.

I\\'m an award-winning writer and photographer whose work has appeared in O: The Oprah Magazine, Entrepreneur, Alaska Magazine, McSweeney\\'s Internet Tendency, Zone 3, The Kenyon Review, and many other publications. I\\'m also the author of FIDDLE: ONE WOMAN, FOUR STRINGS, and 8,000 MILES OF MUSIC (Citadel/Kensington, 2010). I teach at Muskingum University in New Concord, Ohio, and I offer writing, editing, photography, design, and coaching services through my company, V Creative Enterprises, LLC.Specialties: technology, business, travel, food, music, health, books, popular culture, nature, literary journalism, creative nonfiction

\n","company","","avatar",null,"authorUrl","/en-us/business/trends-and-insights/authors/vivian_wagner"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2022/11/content-preview.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2022/11/content-preview.jpg","timeToRead","145","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/10-creative-writing-tips-small-business-owners","rawUrl","/content/contenthub/us/en/articles/10-creative-writing-tips-small-business-owners","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/customer-engagement","value","Customer Engagement"],"advertising",false,"description","

Learn how to unlock creative writing that can help you attract and hold customers' attention.

\n","videoId",null,"publishedDate","2022-11-22T13:30:00-07:00","publishDate","2022-11-22T13:30:00-07:00","videoDuration","145","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2022/11/content-preview.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2022/11/content-portrait.jpg"],["^ ","contentId","5-easy-ways-to-spread-the-word-about-your-culture","title","5 Easy Ways To Spread The Word About Your Culture","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","

These easy tactics can help you promote your company culture without spending too much money or losing sight of your business goals.

\n","videoId",null,"publishedDate","2022-11-22T12:30:00-07:00","publishDate","2022-11-22T12:30:00-07:00","videoDuration","146","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2022/11/easy-preview.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2022/11/easy-portrait.jpg"],["^ ","contentId","11-powerful-ways-to-tell-your-story","title","10 Tips for How to Tell Your Story ","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","

Do you know what makes a good story? Learn how to tell your story in a way that resonates with your customers, colleagues, and beyond. 

Bruna Martinuzzi is the owner of Clarion Enterprises Ltd., a leadership and communication training and development company. She has also been a professional writer for over 25 years and is the author of two books: The Leader as a Mensch: Become the Kind of Person Others Want to Follow and Presenting with Credibility: Practical Tools and Techniques for Effective Presentations.

\n","company","Clarion Enterprises Ltd.","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2016/09/0_-l8razpu8zt13ruzrl8ucvto3ntzlo8qxl8nlntsfwhz3es4-j8utntj8hhkhoyo_jmgiz-bqw8nv6pgthy4lzo-qw3nzau4th_1xs1jbysyizrnrndpk_gt1pa0zmglgkunnxi6qt.jpg","authorUrl","/en-us/business/trends-and-insights/authors/bruna_martinuzzi"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2022/10/10-Tips-How-Tell-Story-Bruna-Display.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2022/10/10-Tips-How-Tell-Story-Bruna-Display.jpg","timeToRead","355","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/11-powerful-ways-to-tell-your-story","rawUrl","/content/contenthub/us/en/articles/11-powerful-ways-to-tell-your-story","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/customer-engagement","value","Customer Engagement"],"advertising",false,"description","

Do you know what makes a good story? Learn how to tell your story in a way that resonates with your customers, colleagues, and beyond. 

\n","videoId",null,"publishedDate","2022-10-04T17:00:00-07:00","publishDate","2022-10-04T17:00:00-07:00","videoDuration","355","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2022/10/10-Tips-How-Tell-Story-Bruna-Display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2022/10/10-Tips-How-Tell-Story-Bruna-Portrait.jpg"],["^ ","contentId","what-makes-your-company-unique","title","How To Make Your Business Stand Out From Your Competitors","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","If you want your company to stand out, define what makes your products and services different.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"]],"author",["^ ","authorId","brian_moran","email","","jobTitle","","name","","bio","","company","","avatar",null,"authorUrl","/en-us/business/trends-and-insights/authors/brian_moran"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2022/4/better-biz-preview.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2022/4/better-biz-preview.jpg","timeToRead","162","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/what-makes-your-company-unique","rawUrl","/content/contenthub/us/en/articles/what-makes-your-company-unique","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],"advertising",false,"description","If you want your company to stand out, define what makes your products and services different.","videoId",null,"publishedDate","2022-04-21T06:00:00-07:00","publishDate","2022-04-21T06:00:00-07:00","videoDuration","162","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2022/4/better-biz-preview.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2022/4/better-biz-portrait.jpg"],["^ ","contentId","5-components-of-a-successful-marketing-plan","title","5 Components of a Successful Marketing Plan","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","

A marketing plan can help keep your business focused on your goals. Here are five components of a successful marketing plan for enhanced business growth.

\n","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/advertising","value","Advertising"]],"author",["^ ","authorId","tim_berry","email","tim@paloalto.com","jobTitle","Founder and Chairman","name","Tim Berry","bio","Founder and chairman of Palo Alto Software, founder of bplans.com, co-founder of Borland International, Stanford MBA, author of books and software on business planning. I also taught entrepreneurship one course per year at the University of Oregon for 11 years and I am a frequent speaker on topics of business planning and entrepreneurship. \n\nI changed my job a few years ago. Sabrina Parsons is running the company now as CEO, and I'm blogging, writing books, speaking, and teaching. \n\nMy latest effort is a new startup offering social media business planning for entrepreneurs, business owners, and marketers. Eugene Social's website is at http://havepresence.com. Also, looking at mobile apps, which is apps37.com. \n\nMy blog is Planning Startups Stories at http://timberry.bplans.com. I also do a monthly column on the entrepreneur.com site, and additional blog posts at Huffington Post, Amex OPEN forum, Small Business Trends, and Up and Running. I consolidate all my blog posts in one place at blog.timberry.com. \n\nI'm the author of books including Lean Business Planning, published by Motivational Press in 2015; and The Plan-As-You-Go Business Plan and 3 Weeks to Startup, both published by Entrepreneur Press in 2008.\n\nSpecialties: Business planning, entrepreneurship, small business management, family business, blogging.","company","Palo Alto Software, Inc.","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2016/11/45931abe2fcdca706b07579f3d7515d7.jpg","authorUrl","/en-us/business/trends-and-insights/authors/tim_berry"],"heroImage",null,"fullHeroImage",null,"timeToRead","122","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/5-components-of-a-successful-marketing-plan","rawUrl","/content/contenthub/us/en/articles/5-components-of-a-successful-marketing-plan","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/advertising","value","Advertising"],"advertising",false,"description","

A marketing plan can help keep your business focused on your goals. Here are five components of a successful marketing plan for enhanced business growth.

\n","videoId",null,"publishedDate","2021-10-26T14:00:00-07:00","publishDate","2021-10-26T14:00:00-07:00","videoDuration","122","previewImage",null,"portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2021/10/5-component-of-successfuul-marketing-plan-v2-portrait.jpg"],["^ ","contentId","how-to-succeed-in-an-over-saturated-market","title","How To Succeed In An Oversaturated Market","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","Knowing how to sell in an oversaturated market can help your business stand out from the competition.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/productivity","value","Productivity"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/growth-opportunities","value","Growth Opportunities"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-relations","value","Customer Relations"],["^ ","key","/en-us/business/trends-and-insights/topics/leadership","value","Leadership"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth","value","Planning for Growth"],["^ ","key","/en-us/business/trends-and-insights/topics/building-your-team","value","Building Your Team"]],"author",["^ ","authorId","angela_stringfellow","email","","jobTitle","","name","","bio","","company","","avatar",null,"authorUrl","/en-us/business/trends-and-insights/authors/angela_stringfellow"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2021/8/How-to-succeed-market-display.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2021/8/How-to-succeed-market-display.jpg","timeToRead","184","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/how-to-succeed-in-an-over-saturated-market","rawUrl","/content/contenthub/us/en/articles/how-to-succeed-in-an-over-saturated-market","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],"advertising",false,"description","Knowing how to sell in an oversaturated market can help your business stand out from the competition.","videoId",null,"publishedDate","2021-09-08T21:00:00-07:00","publishDate","2021-09-08T21:00:00-07:00","videoDuration","184","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2021/8/How-to-succeed-market-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2021/8/How-to-succeed-market-portrait.jpg"],["^ ","contentId","equipping-mobile-employees-tools-brand-ambassadors","title","Equipping Mobile Employees With the Tools to Be Brand Ambassadors","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","In today's customer-driven world, it's no longer about having the best product. Customers feel that the experience they have with a company is equal to the service provided.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/motivating-employees","value","Motivating Employees"],["^ ","key","/en-us/business/trends-and-insights/topics/leadership-skills","value","Leadership Skills"],["^ ","key","/en-us/business/trends-and-insights/topics/leadership","value","Leadership"],["^ ","key","/en-us/business/trends-and-insights/topics/building-your-team","value","Building Your Team"]],"author",["^ ","authorId","zara_stone","email","zara@almostzara.com","jobTitle","Journalist","name","Zara Stone","bio","","company","Freelance","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/08/5da510afc0ce2478ea6a532a8b999e5f.jpg","authorUrl","/en-us/business/trends-and-insights/authors/zara_stone"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/10/mobile-employees-brand-ambassadors-stone-display.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/10/mobile-employees-brand-ambassadors-stone-display.jpg","timeToRead","156","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/equipping-mobile-employees-tools-brand-ambassadors","rawUrl","/content/contenthub/us/en/articles/equipping-mobile-employees-tools-brand-ambassadors","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/leadership-skills","value","Leadership Skills"],"advertising",false,"description","In today's customer-driven world, it's no longer about having the best product. Customers feel that the experience they have with a company is equal to the service provided.","videoId",null,"publishedDate","2018-10-11T20:06:40-07:00","publishDate","2018-10-11T20:06:40-07:00","videoDuration","156","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/10/mobile-employees-brand-ambassadors-stone-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/10/mobile-employees-brand-ambassadors-stone-display.jpg"],["^ ","contentId","hit-a-plateau-3-things-that-might-be-missing-from-your-branding","title","Hit a Plateau? 3 Things That Might Be Missing From Your Branding","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","According to these experts, there are a few common culprits behind lackluster branding. Read on to learn how to address those gaps, attack them with gusto and add the humanity back into your business.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"]],"author",["^ ","authorId","erika_napoletano","email","erika@erikanapoletano.com","jobTitle"," Award-Winning Author and Journalist","name","E. Napoletano","bio","

\n","company","","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2024/05/ENapoletano.jpg","authorUrl","/en-us/business/trends-and-insights/authors/erika_napoletano"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/07/branding-alignment-napoletano-display.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/07/branding-alignment-napoletano-display.jpg","timeToRead","250","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/hit-a-plateau-3-things-that-might-be-missing-from-your-branding","rawUrl","/content/contenthub/us/en/articles/hit-a-plateau-3-things-that-might-be-missing-from-your-branding","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],"advertising",false,"description","According to these experts, there are a few common culprits behind lackluster branding. Read on to learn how to address those gaps, attack them with gusto and add the humanity back into your business.","videoId",null,"publishedDate","2018-07-19T10:30:42-07:00","publishDate","2018-07-19T10:30:42-07:00","videoDuration","250","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/07/branding-alignment-napoletano-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/07/branding-alignment-napoletano-display.jpg"],["^ ","contentId","the-benefits-and-challenges-of-being-an-independent-retailer","title","The Benefits and Challenges of Being an Independent Retailer","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","July is Independent Retailer Month. Here's why you should celebrate the businesses that sustain local communities.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/finding-new-customers","value","Finding New Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-relations","value","Customer Relations"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-engagement","value","Customer Engagement"]],"author",["^ ","authorId","julie_bawden_davis","email","julie@juliebawdendavis.com","jobTitle","Writer/Author/Publisher/Speaker","name","Julie Bawden-Davis","bio","

Julie Bawden-Davis is a widely published journalist and blogger. She specializes in business, personal finance, home & garden, inspirational profiles, memoirs, and health and fitness. She is the author of 12 books and more than 3,000 articles. Julie speaks on a regular basis about gardening and writing and does book signings.

\n","company","Garden Guides Press","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/05/a77c6f0c5be2ef49bd69f4360b49a6d2.jpg","authorUrl","/en-us/business/trends-and-insights/authors/julie_bawden_davis"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/07/independent-retail-bawden-davis-display.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/07/independent-retail-bawden-davis-display.jpg","timeToRead","213","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/the-benefits-and-challenges-of-being-an-independent-retailer","rawUrl","/content/contenthub/us/en/articles/the-benefits-and-challenges-of-being-an-independent-retailer","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/finding-new-customers","value","Finding New Customers"],"advertising",false,"description","July is Independent Retailer Month. Here's why you should celebrate the businesses that sustain local communities.","videoId",null,"publishedDate","2018-07-13T15:00:24-07:00","publishDate","2018-07-13T15:00:24-07:00","videoDuration","213","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/07/independent-retail-bawden-davis-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/07/independent-retail-bawden-davis-display.jpg"],["^ ","contentId","how-to-get-your-team-to-provide-thought-leadership","title","How to Get Your Team to Provide Thought Leadership","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","Business owners often think they need to provide all the thought leadership in an organization. But your team, who are actually on the front lines, could be in a great position to provide it. ","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/content-marketing","value","Content Marketing"]],"author",["^ ","authorId","barry_moltz","email","barry@Moltz.com","jobTitle","Small Business Expert","name","Barry Moltz","bio","

Barry Moltz helps get small businesses unstuck. He is an entrepreneur, author of 6 books, keynote speaker and radio talk show host in Chicago.

\n","company","Shafran Moltz Group","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/Barry-Moltz_9776-rt.jpg","authorUrl","/en-us/business/trends-and-insights/authors/barry_moltz"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/07/team-thought-leadership-moltz-display.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/07/team-thought-leadership-moltz-display.jpg","timeToRead","134","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/Unpublished-Articles-Archive/how-to-get-your-team-to-provide-thought-leadership","rawUrl","/content/contenthub/us/en/articles/Unpublished-Articles-Archive/how-to-get-your-team-to-provide-thought-leadership","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],"advertising",false,"description","Business owners often think they need to provide all the thought leadership in an organization. But your team, who are actually on the front lines, could be in a great position to provide it. ","videoId",null,"publishedDate","2018-07-03T16:30:36-07:00","publishDate","2018-07-03T16:30:36-07:00","videoDuration","134","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/07/team-thought-leadership-moltz-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/07/team-thought-leadership-moltz-display.jpg"],["^ ","contentId","business-owners-embrace-alternatives-plastic-straws","title","Business Owners Embrace Alternatives to Plastic Straws","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","Will a ban on plastic straws affect your business? These hospitality companies have already found alternatives in their mission to cut down on waste.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/customer-feedback","value","Customer Feedback"],["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/industry-trends","value","Industry Trends"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-relations","value","Customer Relations"],["^ ","key","/en-us/business/trends-and-insights/topics/company-culture","value","Company Culture"],["^ ","key","/en-us/business/trends-and-insights/topics/innovation","value","Innovation"]],"author",["^ ","authorId","cara_cannella","email","cara.cannella@gmail.com","jobTitle","Writer and Editor","name","Cara Cannella","bio","

\n","company","","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2014/11/634f833bc807e126d7902624b4a63495.jpg","authorUrl","/en-us/business/trends-and-insights/authors/cara_cannella"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/06/plastic-straw-ban-cannella-display.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/06/plastic-straw-ban-cannella-display.jpg","timeToRead","248","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/Unpublished-Articles-Archive/business-owners-embrace-alternatives-plastic-straws","rawUrl","/content/contenthub/us/en/articles/Unpublished-Articles-Archive/business-owners-embrace-alternatives-plastic-straws","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/innovation","value","Innovation"],"advertising",false,"description","Will a ban on plastic straws affect your business? These hospitality companies have already found alternatives in their mission to cut down on waste.","videoId",null,"publishedDate","2018-06-01T16:00:31-07:00","publishDate","2018-06-01T16:00:31-07:00","videoDuration","248","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/06/plastic-straw-ban-cannella-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/06/plastic-straw-ban-cannella-display.jpg"],["^ ","contentId","featured-member-tsion-chudnovsky-founder-chudnovsky-law","title","Featured Member: Tsion Chudnovsky, Founder of Chudnovsky Law","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","After immigrating to the U.S. as a teen, Tsion Chudnovsky now runs her own law firm, Chudnovsky Law, which helps clients with immigration and other legal issues.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/finding-new-customers","value","Finding New Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/networking","value","Networking"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-relations","value","Customer Relations"],["^ ","key","/en-us/business/trends-and-insights/topics/leadership","value","Leadership"]],"author",["^ ","authorId","anne_miller_3","email","annem76@yahoo.com","jobTitle","Editor","name","Anne Miller","bio","","company","Anne Miller","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2016/02/019b753.jpg","authorUrl","/en-us/business/trends-and-insights/authors/anne_miller_3"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/05/featured-member-chudnovsky-law-miller-display.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/05/featured-member-chudnovsky-law-miller-display.jpg","timeToRead","227","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/featured-member-tsion-chudnovsky-founder-chudnovsky-law","rawUrl","/content/contenthub/us/en/articles/featured-member-tsion-chudnovsky-founder-chudnovsky-law","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/finding-new-customers","value","Finding New Customers"],"advertising",false,"description","After immigrating to the U.S. as a teen, Tsion Chudnovsky now runs her own law firm, Chudnovsky Law, which helps clients with immigration and other legal issues.","videoId",null,"publishedDate","2018-05-31T13:00:08-07:00","publishDate","2018-05-31T13:00:08-07:00","videoDuration","227","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/05/featured-member-chudnovsky-law-miller-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/05/featured-member-chudnovsky-law-miller-display.jpg"],["^ ","contentId","featured-member-saloni-doshi-coo-cmo-chief-sustainability-officer-ecoenclose","title","Featured Member: Saloni Doshi, COO, CMO and Chief Sustainability Officer of EcoEnclose","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","After acquiring an eco-friendly packaging company, COO Saloni Doshi shifted her focus to customers who wanted to provide a thoughtful packaging experience for their brands.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/product-development","value","Product Development"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-feedback","value","Customer Feedback"],["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/business-expansion","value","Business Expansion"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-relations","value","Customer Relations"],["^ ","key","/en-us/business/trends-and-insights/topics/social-media-strategy","value","Social Media Strategy"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-engagement","value","Customer Engagement"]],"author",["^ ","authorId","anne_miller_3","email","annem76@yahoo.com","jobTitle","Editor","name","Anne Miller","bio","","company","Anne Miller","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2016/02/019b753.jpg","authorUrl","/en-us/business/trends-and-insights/authors/anne_miller_3"],"heroImage","https://icm.aexp-static.com/Featured Member: Saloni Doshi, COO, CMO and Chief Sustainability Officer of EcoEnclose","fullHeroImage","https://icm.aexp-static.com/Featured Member: Saloni Doshi, COO, CMO and Chief Sustainability Officer of EcoEnclose","timeToRead","262","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/featured-member-saloni-doshi-coo-cmo-chief-sustainability-officer-ecoenclose","rawUrl","/content/contenthub/us/en/articles/featured-member-saloni-doshi-coo-cmo-chief-sustainability-officer-ecoenclose","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/customer-engagement","value","Customer Engagement"],"advertising",false,"description","After acquiring an eco-friendly packaging company, COO Saloni Doshi shifted her focus to customers who wanted to provide a thoughtful packaging experience for their brands.","videoId",null,"publishedDate","2018-05-03T13:00:38-07:00","publishDate","2018-05-03T13:00:38-07:00","videoDuration","262","previewImage","https://icm.aexp-static.com/Featured Member: Saloni Doshi, COO, CMO and Chief Sustainability Officer of EcoEnclose","portraitImage","https://icm.aexp-static.com/Featured Member: Saloni Doshi, COO, CMO and Chief Sustainability Officer of EcoEnclose"],["^ ","contentId","moving-beyond-plate-restaurants-becoming-new-lifestyle-brands","title","Moving Beyond the Plate: How Restaurants Are Becoming the New Lifestyle Brands","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","Restaurants are no longer just a place to have a meal. Today, customers are looking to their favorite restaurants—and chefs—as the inspiration for an aesthetically pleasing, culturally relevant lifestyle.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/finding-new-customers","value","Finding New Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-relations","value","Customer Relations"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-engagement","value","Customer Engagement"]],"author",["^ ","authorId","ivy_ackerman","email","ivy@ivyackerman.com","jobTitle","Founder & Culinary Strategist","name","Ivy Ackerman","bio","","company","Butter and Egg Road","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/11/d7e36df3e3ae57dda738cfe9e28fa73b.jpg","authorUrl","/en-us/business/trends-and-insights/authors/ivy_ackerman"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/04/restaurants-lifestyle-brand-ackerman-display.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/04/restaurants-lifestyle-brand-ackerman-display.jpg","timeToRead","262","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/moving-beyond-plate-restaurants-becoming-new-lifestyle-brands","rawUrl","/content/contenthub/us/en/articles/moving-beyond-plate-restaurants-becoming-new-lifestyle-brands","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/finding-new-customers","value","Finding New Customers"],"advertising",false,"description","Restaurants are no longer just a place to have a meal. Today, customers are looking to their favorite restaurants—and chefs—as the inspiration for an aesthetically pleasing, culturally relevant lifestyle.","videoId",null,"publishedDate","2018-04-26T16:00:29-07:00","publishDate","2018-04-26T16:00:29-07:00","videoDuration","262","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/04/restaurants-lifestyle-brand-ackerman-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/04/restaurants-lifestyle-brand-ackerman-display.jpg"],["^ ","contentId","3-branding-habits-may-help-grow-business","title","3 Branding Habits That May Help Grow Your Business","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","

Building a relationship with your customers can lead to better branding habits that can help grow your business, according to this expert.

\n","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/finding-new-customers","value","Finding New Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-feedback","value","Customer Feedback"],["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-relations","value","Customer Relations"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-engagement","value","Customer Engagement"]],"author",["^ ","authorId","julie_cottineau","email","julie@brandtwist.com","jobTitle","Founder & CEO","name","Julie Cottineau","bio","

I am the Founder of BrandTwist a brand consultancy that helps entrepreneurs and corporations build stronger more profitable brands.I was the VP of Brand at Richard Branson’s Virgin Group overseeing branding strategy for new and established Virgin companies in North America. Prior to joining Virgin, I served as Executive Director of Consumer Branding at Interbrand as well as a VP Management Supervisor at Grey Worldwide in both the US and France. I have been an Adjunct Professor of Integrated Marketing Communications at Columbia and Cornell and a frequent commentator on brand innovation through my blog (www.BrandTwist.com), on Twitter at @jcottin, and in media such as CNN, AdWeek, Forbes.com, Entrepreneur Magazine and American Express Open for Small Business. I am also the creator of a premier branding class exclusively for entrepreneurs (www.BrandSchoolOnline.com). I am also the unofficial inventor of the pet rock...but that's a story for another time.

\n","company","Brand School by BrandTwist","avatar",null,"authorUrl","/en-us/business/trends-and-insights/authors/julie_cottineau"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/04/branding-habits-cotinneau-display.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/04/branding-habits-cotinneau-display.jpg","timeToRead","191","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/3-branding-habits-may-help-grow-business","rawUrl","/content/contenthub/us/en/articles/3-branding-habits-may-help-grow-business","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/finding-new-customers","value","Finding New Customers"],"advertising",false,"description","

Building a relationship with your customers can lead to better branding habits that can help grow your business, according to this expert.

\n","videoId",null,"publishedDate","2018-04-12T14:00:51-07:00","publishDate","2018-04-12T14:00:51-07:00","videoDuration","191","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/04/branding-habits-cotinneau-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/04/branding-habits-cotinneau-display.jpg"],["^ ","contentId","an-appetite-for-altruism","title","An Appetite for Altruism: Restaurant That Attracts New Customers","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","

Socially responsible restaurants attract new customers while also helping their community.

\n","videoId",null,"publishedDate","2018-03-15T16:00:40-07:00","publishDate","2018-03-15T16:00:40-07:00","videoDuration","305","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/03/appetite-for-altruism-ackerman-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/03/appetite-for-altruism-ackerman-display.jpg"],["^ ","contentId","featured-member-david-sparks-director-of-just-a-web-company","title","Featured Member: David Sparks, Director of Just A Web Company","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","

The director of Just A Web Company talks about how his business keeps up with the changing pace of web development and SEO.

\n","videoId",null,"publishedDate","2018-03-13T16:00:58-07:00","publishDate","2018-03-13T16:00:58-07:00","videoDuration","180","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/03/featured-member-just-a-web-company-miller-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/03/featured-member-just-a-web-company-miller-display.jpg"],["^ ","contentId","5-types-of-online-marketing-strategies-businesses-of-all-sizes-can-use","title","5 Types of Online Marketing Strategies Businesses of All Sizes Can Use","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","

You don't have to have a huge marketing budget to win over customers. These types of online marketing strategies can be effective and relatively affordable.

\n","videoId",null,"publishedDate","2018-01-29T16:30:48-07:00","publishDate","2018-01-29T16:30:48-07:00","videoDuration","265","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/01/online-marketing-williams-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/01/online-marketing-williams-display.jpg"],["^ ","contentId","get-vision-off-ground","title","Get Your Vision Off The Ground","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","How your ideas might become a reality.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/advertising","value","Advertising"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth","value","Planning for Growth"],["^ ","key","/en-us/business/trends-and-insights/topics/digital-tools","value","Digital Tools"]],"author",["^ ","authorId","americanexpress","email","","jobTitle","","name","American Express","bio","","company","","avatar",null,"authorUrl","/en-us/business/trends-and-insights/authors/americanexpress"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/01/ablock-songtradr-1-23-18.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/01/ablock-songtradr-1-23-18.jpg","timeToRead","11","contentType","video","contentUrl","/en-us/business/trends-and-insights/videos/get-vision-off-ground","rawUrl","/content/contenthub/us/en/videos/get-vision-off-ground","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/advertising","value","Advertising"],"advertising",false,"description","How your ideas might become a reality.","videoId","toK7YP9l5YM","publishedDate","2018-01-24T14:12:55-07:00","publishDate","2018-01-24T14:12:55-07:00","videoDuration","11","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/01/ablock-songtradr-1-23-18.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/01/ablock-songtradr-1-23-18.jpg"],["^ ","contentId","shaping-professional-destiny-qa-dorie-clark","title","Shaping Your Professional Destiny: A Q&A With Dorie Clark","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","Marketing strategy consultant and author Dorie Clark shares her advice on how to stand out from the crowd and find your expert niche.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/content-marketing","value","Content Marketing"],["^ ","key","/en-us/business/trends-and-insights/topics/leadership-skills","value","Leadership Skills"],["^ ","key","/en-us/business/trends-and-insights/topics/leadership","value","Leadership"],["^ ","key","/en-us/business/trends-and-insights/topics/building-your-team","value","Building Your Team"]],"author",["^ ","authorId","cara_cannella","email","cara.cannella@gmail.com","jobTitle","Writer and Editor","name","Cara Cannella","bio","

Cementing your status as an expert can help you grow your business opportunities. These 3 tips will show you what you need to do to help get there.

\n","videoId",null,"publishedDate","2017-12-11T18:00:26-07:00","publishDate","2017-12-11T18:00:26-07:00","videoDuration","341","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/12/go-to-expert-davis-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/12/go-to-expert-davis-display.jpg"],["^ ","contentId","7-business-lessons-from-a-lemonade-stand-1","title","7 Business Strategy Lessons from a Lemonade Stand","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","7 small business marketing strategies from a lemonade stand that can completely change your business growth strategy.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/growth-opportunities","value","Growth Opportunities"],["^ ","key","/en-us/business/trends-and-insights/topics/business-expansion","value","Business Expansion"],["^ ","key","/en-us/business/trends-and-insights/topics/customer-relations","value","Customer Relations"],["^ ","key","/en-us/business/trends-and-insights/topics/making-a-sale","value","Making a Sale"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth","value","Planning for Growth"]],"author",["^ ","authorId","ann_handley","email","ann@marketingprofs.com","jobTitle","Chief Content Officer","name","Ann Handley","bio","* Conceptualize, develop, and manage content for both B2B and consumer publications, particularly for the Web. \n* Demonstrated ability to build commununity, develop a publication's \"voice,\" and create teams of writers and editors who can execute on strategy. \n* Strong interest in social media tools to further a publication's connection with its audience.","company","MarketingProfs","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/default-avatar2x.png","authorUrl","/en-us/business/trends-and-insights/authors/ann_handley"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/12/lemonade-stand-handley-display.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/12/lemonade-stand-handley-display.jpg","timeToRead","237","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/7-business-lessons-from-a-lemonade-stand-1","rawUrl","/content/contenthub/us/en/articles/7-business-lessons-from-a-lemonade-stand-1","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],"advertising",false,"description","7 small business marketing strategies from a lemonade stand that can completely change your business growth strategy.","videoId",null,"publishedDate","2017-12-11T18:00:01-07:00","publishDate","2017-12-11T18:00:01-07:00","videoDuration","237","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/12/lemonade-stand-handley-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/12/lemonade-stand-handley-display.jpg"],["^ ","contentId","ceos-need-strong-personal-brand","title","Why CEOs Need a Strong Personal Brand","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","CEOs know that their personal brand is part of the public perception of their company. But within their company, their brand is just as important.","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/motivating-employees","value","Motivating Employees"],["^ ","key","/en-us/business/trends-and-insights/topics/company-culture","value","Company Culture"],["^ ","key","/en-us/business/trends-and-insights/topics/leadership-skills","value","Leadership Skills"],["^ ","key","/en-us/business/trends-and-insights/topics/leadership","value","Leadership"],["^ ","key","/en-us/business/trends-and-insights/topics/building-your-team","value","Building Your Team"]],"author",["^ ","authorId","rodika_tollefson","email","rodikatollefson@gmail.com","jobTitle","Freelance Journalist and Content Writer","name","Rodika Tollefson, M.C. (digital media)","bio","

Rodika Tollefson is an award-winning journalist and writer who covers technology, cybersecurity, productivity, business management, and other topics for various publications. She also creates content for global brands through her copywriting and content marketing and strategy firm. Reach her at seattletechnologywriter.com or audaciatechcontent.com.

\n","company","nMeta Communications, Inc./Audacia Tech Content","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/07/0565bd9b7d802dc84f1aacc76b1040ec.jpg","authorUrl","/en-us/business/trends-and-insights/authors/rodika_tollefson"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/12/ceos-personal-brand-tollefson-display.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/12/ceos-personal-brand-tollefson-display.jpg","timeToRead","225","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/ceos-need-strong-personal-brand","rawUrl","/content/contenthub/us/en/articles/ceos-need-strong-personal-brand","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/leadership-skills","value","Leadership Skills"],"advertising",false,"description","CEOs know that their personal brand is part of the public perception of their company. But within their company, their brand is just as important.","videoId",null,"publishedDate","2017-12-07T17:00:51-07:00","publishDate","2017-12-07T17:00:51-07:00","videoDuration","225","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/12/ceos-personal-brand-tollefson-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/12/ceos-personal-brand-tollefson-display.jpg"],["^ ","contentId","5-small-business-marketing-strategies-for-franchisees-to-consider","title","5 Small-Business Marketing Strategies for Franchisees to Consider","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","

When franchisees can't rely on their name alone, small-business marketing strategies can help them stand out, according to these franchise owners.

\n","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/growth-opportunities","value","Growth Opportunities"],["^ ","key","/en-us/business/trends-and-insights/topics/advertising","value","Advertising"],["^ ","key","/en-us/business/trends-and-insights/topics/franchising","value","Franchising"]],"author",["^ ","authorId","linkedin_user_b63a3444507c6f3e7b2d234868b73316","email","ncober@coberjohnson.com","jobTitle","Contributor","name","Nic Cober, Esquire","bio","As a trailblazer in the small business community for nearly a decade, Ms. Cober created a day spa and hair salon chain that served as a revitalization catalyst in a burgeoning area of the Nation's Capital. During that time, Soul Day Spa received national media coverage in various publications such as Essence, Allure, The Washingtonian, The Washington Post, Upscale and Black Enterprise. The salon was also featured on CBS Morning News, BET and the reality show, \"Ambush Makeover.\" The salon and spa received recognition by the Washington City Paper as \"The Best Stylist\" and \"Best Spa\". Ms. Cober's commitment to the community was on display annually when the team members provided complementary services to Rachael's Women's Shelter.\n\nCurrently, Ms. Cober blends both her legal and business skills together to offer a uniquely powerful list of services for clients. Affectionately known as \"The Lawyerpreneur,\" she now seeks to empower start-ups and local small businesses with powerful tools, such as:\n\nDrafting effective business plans;\nSite selection recommendations and creating financial projections; \nSelecting and preparing incorporation documents;\nAssisting clients with licensing issues related to their trademarks and copyrights;\nCreating powerful and effective logo and branding materials; and\nCreating management and operational materials for owners. \n\nIt is Ms. Cober's proven track record as a successful entrepreneur, attorney and branding powerhouse that continually ensures her clients' success. Ms. Cober is also a public speaker, coach and soon to be author who will publish a book later this year chronicling the do's and dont's of her early days as an entrepreneur.","company","Cober Johnson & Romney","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2016/10/0_giulxdmqdchbhuoymsv5nixqu3wiasqlgf4ljjeq230ewgormivlaiiqo8neauwhxfnlldx6hf_oswjuszwjbjlo5f_wswmyazw6y4rfm6nfbxvhcd0epuo9ltmuxwjsbrddr6wxgrd.jpg","authorUrl","/en-us/business/trends-and-insights/authors/linkedin_user_b63a3444507c6f3e7b2d234868b73316"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/10/company-brainstrom-cober-display.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/10/company-brainstrom-cober-display.jpg","timeToRead","183","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/5-small-business-marketing-strategies-for-franchisees-to-consider","rawUrl","/content/contenthub/us/en/articles/5-small-business-marketing-strategies-for-franchisees-to-consider","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/advertising","value","Advertising"],"advertising",false,"description","

When franchisees can't rely on their name alone, small-business marketing strategies can help them stand out, according to these franchise owners.

\n","videoId",null,"publishedDate","2017-12-01T17:00:39-07:00","publishDate","2017-12-01T17:00:39-07:00","videoDuration","183","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/10/company-brainstrom-cober-display.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/10/company-brainstrom-cober-display.jpg"],["^ ","contentId","instructional-videos-the-latest-trend-in-customer-engagement","title","Instructional Videos: The Latest Trend in Customer Engagement","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","Instructional videos are popping up all over the social web. Could they be a good fit for your business's marketing strategy?","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/content-marketing","value","Content Marketing"],["^ ","key","/en-us/business/trends-and-insights/topics/advertising","value","Advertising"]],"author",["^ ","authorId","mark_henricks","email","mark@markhenricks.com","jobTitle","Writer and Professional Journalist","name","Mark Henricks","bio","

Mark Henricks has reported on entrepreneurship, technology, personal finance, and other topics for more than 40 years. His favorite reporting is the kind that helps ordinary people increase their personal wealth and life satisfaction.

\n","company","","avatar","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/01/0__vb2qotmymwd6xvodw33kpimurue6v9olo32_o5mjjod_lcbdw7caobmyehv8qew5272wuejq0ww5asrwwtrmowzl0wh5apwwwtf5iy4soyk7fecl4xtlxtdael42axsho9hgmwv6pl.jpg","authorUrl","/en-us/business/trends-and-insights/authors/mark_henricks"],"heroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/11/instructional-videos-henricks.jpg","fullHeroImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/11/instructional-videos-henricks.jpg","timeToRead","183","contentType","article","contentUrl","/en-us/business/trends-and-insights/articles/instructional-videos-the-latest-trend-in-customer-engagement","rawUrl","/content/contenthub/us/en/articles/instructional-videos-the-latest-trend-in-customer-engagement","designatedTopic",["^ ","key","/en-us/business/trends-and-insights/topics/advertising","value","Advertising"],"advertising",false,"description","Instructional videos are popping up all over the social web. Could they be a good fit for your business's marketing strategy?","videoId",null,"publishedDate","2017-11-27T18:00:55-07:00","publishDate","2017-11-27T18:00:55-07:00","videoDuration","183","previewImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/11/instructional-videos-henricks.jpg","portraitImage","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/11/instructional-videos-henricks.jpg"],["^ ","contentId","4-customer-touchpoints-you-may-want-to-start-evaluating-more-often","title","4 Customer Touchpoints You May Want to Start Evaluating More Often","language","en","country","us","responseStatus",["^ ","statusCode","200","statusDescription","200 OK","status",true],"teaser","Auditing your customer touchpoints quarterly can be a great way to help your business stay ahead of the curve and continue to meet market demand. ","topics",[["^ ","key","/en-us/business/trends-and-insights/topics/brainstorming","value","Brainstorming"],["^ ","key","/en-us/business/trends-and-insights/topics/branding","value","Branding"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers","value","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/marketing-and-sales","value","Marketing & Sales"],["^ ","key","/en-us/business/trends-and-insights/topics/content-marketing","value","Content Marketing"],["^ ","key","/en-us/business/trends-and-insights/topics/advertising","value","Advertising"]],"author",["^ ","authorId","amber_anderson","email","amber@bykayson.com","jobTitle","Founder and CEO","name","Amber Anderson","bio","

Business Class

Managing Money

Getting Customers

Building Your Team

Planning for Growth

Branding