A shoutout for your brand or product from someone with a large following can be a major boost—IF it’s the right fit. Check out these tips for successfully tapping into the power of influencers. Make sure you're clear on what your goals are for the campaign before you reach out to potential influencer partners. When choosing influencers, brand fit is more important than follower count. Commit to measuring before, during, and after your influencer campaign to assess results.