Episode 3 explores how entrepreneurs overcome the unexpected challenges and uncertainty when starting and running a business – and how resilience and adaptability can pay off.
Marte Cázarez and Adrián López Velarde, co-founders of Desserto, started with an idea they were told couldn’t be done, but they defied the odds, successfully producing cactus-based leather to global demand. In Burlington, Vermont, Ben Cohen and Jerry Greenfield, co-founders of iconic brand Ben & Jerry’s, started with one ice cream shop in a converted gas station, managing through long hours and low profits before finding the right recipe to become a household name. When the pandemic hit food businesses hard, Cindi Thompson, founder of Crafted Kitchen - a shared commercial kitchen space, helped her vendors including Ai Fujimoto, founder of Omiso, pivot to evolve and stay afloat. Rewriting business norms, taking risks, and embracing new perspectives can help businesses grow and become stronger.
Hard work, flexibility and perseverance can be key for founders to get through the grind and unlock their success, evolving in unexpected ways. See each story on Business Class. Learn more.
