Your commitment to your customers and your commitment to excellence requires you to keep your products and services relevant. In order to get new customers and to gain more repeat customers, small business owners need to constantly examine the simple question: Are You Exceptional? Doing so guarantees your edge in today’s business world. In this week’s Getting Customers, Lior Arussy, the founder and president of Strativity Group, and author of the book, “Exceptionalize It! Stop Boring. Start Exciting Your Customers, Your Employees, and Yourself,” talks about what it takes to influence customers to choose your business.