Small Business Saturday is on November 28^th and Main Streets nationwide will be hosting exclusive events, offering amazing discounts and exploring creative advertising ideas to inspire customers to shop small this holiday season. This week, Dani Sheehan Meyer is one of American Express’s Neighborhood Champions. She’s also the owner of Cliché Noe Gifts Plus and Home, a board member of The Noe Valley Merchants and Professionals Association, and also serves on the executive board of The San Francisco Council of District Merchants Association. Dani shares some of her suggestions on how to get customers to shop local.