Any business owner will tell you that marketing is at the heart of growing their brand. But it may be even more critical to success than you previously thought. In Episode Two 2 of Business Class: The Series, join host Suneel Gupta as he speaks with the founders of innovative brands, who have grown their businesses with digital marketing. You’ll learn how these business owners optimized their marketing strategies to engage authentically with their customer base.
Inside the episode:
- Learn from Payal Kadakia, founder of ClassPass, how the company grew from largely word of mouth to an international brand that’s evolved beyond the fitness experience.
- Hear how the founders of Agriwebb, an Australian agricultural tech company, broadened their customer reach by embracing digital marketing and social media marketing, moving past traditional driveway marketing with a digital marketing initiative that’s bringing cattle ranchers into the 21st century.
- Learn about the importance of balancing your Customer Acquisition Cost (CAC) vs Customer Lifetime Value (CLV).