By Mike Azzara | American Express Credit Intel Freelance Contributor
5 Min Read | October 1, 2021 in Cards
In early 2021 – due to popular demand – Amex made the Rose Gold metallic hue a permanent offering.
The color has been growing as a popular style choice for everything from smartphone cases to hair color – especially among millennials.
Rose Gold’s allure is multifaceted. Beyond the appeal of the color itself, fans of the Card cite intangibles like a blend of personal and professional style, and impressions of elegance and strength.
But remember: Amex Rose Gold Card benefits are identical to the Amex Gold Card’s – they’re identical Cards except for color.
Ever since the Rose Gold metallic hue was brought back as a permanent option for American Express® Gold Card Members earlier this year, web articles have tried to explain the strength of its allure.
Amex’s own research found that 39% of people surveyed in early 2021 said that look and feel is important to them when choosing a credit card, and three in five (59%) would like to choose their own credit card design. That demonstrates the eagerness people feel to express something about themselves by personalizing their credit cards. But it doesn’t quite explain the particular allure of the Amex Rose Gold Card option. So I sent out an informal email survey to friends, family, and business associates to get to the bottom of “why rose gold?”
Rose gold’s inscrutable attraction dates to the late 1800s, when Carl Fabergé first used the copper-infused, pink-hued gold alloy in his famous jeweled eggs created for the Russian imperial court. Rose gold jewelry has come in and out of style many times since.
A tech industry executive who has carried the Rose Gold Card for about two years told me his wife, an attorney, initially chose it. She likes it because it has a tangibly greater heft than other cards. He, too, admitted to feeling “cooler” having it “because at some level, that thick, metallic card still feels slightly different to me in an intangible way.” He’s an Additional Card Member on his wife’s account.
An insightful explanation of rose gold’s allure came from a media industry sales executive who said: “It projects an image that’s fun but definitely upscale. And yet it still is professional enough. So with the Rose Gold Card, I can show a bit of personality in my personal effects but still be taken seriously.” Finding rose gold “absolutely irresistible,” she also carries a rose gold smartphone and rose gold case for her tablet computer.
In just a few words, these friends expressed the paradox at the heart of rose gold’s attraction: graceful but strong, fun but upscale, personal but professional. The subtle but inherent dualities of Rose Gold are key to the Card’s allure.
If you’re considering a Rose Gold Card, read on to find more information. Be aware that terms apply to all offers and benefits listed below and all offers are subject to change.
It’s perhaps most important to note that despite rose gold’s allure, the only difference between the American Express® Gold Card and Rose Gold Card is the color. In fact, a Rose Gold Card’s benefits, features, and welcome offers are all identical to those offered to Amex Gold Card Members. So, regardless of whether you carry a Gold or Rose Gold Card, you’ll be eligible for the following perks and benefits, among others:
A 60,000-point welcome offer. New Card Members can now earn 60,000 points after spending $4,000 in eligible purchases on their Gold or Rose Gold Card within the first six months of Card Membership.1 That could be worth up to $600 depending on how you redeem them with Amex, or even more if you transfer points to an Amex partner.
Accelerated points earning opportunities. On top of the Card’s new welcome offer, Rose Gold, like Gold, offers several ways to earn Membership Rewards® points:
Travel and dining credits, including a $120 Uber Cash credit and mainstays like the $120 Dining Credit and $100 Hotel Credit. More specifically, with the Uber Cash credit, Gold and Rose Gold Card Members can automatically get $10 to use toward orders with Uber Eats or rides in the U.S. with Uber every month, up to $120 a year, after adding their Card to their Uber account.1 For dining, Card Members can enroll to get up to $10 in statement credits every month when using their Card at participating dining partners.1 And if you’re looking for a getaway, don’t overlook the hotel credit, available when booking rooms at participating “Hotel Collection” properties through American Express Travel. If you stay for two consecutive nights, you can earn a $100 credit that can be spent on a qualifying dining, spa, or resort activity. Qualifying activities vary by property.1
But this is only a high-level summary of American Express Rose Gold Card benefits. For a more detailed review of Gold Card and Rose Gold Card benefits and perks, read “Rose Gold Is Back – Here’s How to Make the Most of It.”
If you’d like to express a little bit of what you’re passionate about in life, yet maintain a professional style, an American Express Rose Gold Card may be right for you. It rewards you for enjoying your life’s passions, from dining and grocery shopping to getting around town in style with Uber.