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The Place Firenze
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The Place Firenze

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Artful boutique hotel.

The Place Firenze overlooks the Piazza Santa Maria Novella in Florence, and features meticulously appointed interiors and an intimate ambiance. With a central location, the hotel offers access to the architecture and art of the Tuscan city that gave birth to the Renaissance.

Insider Tip

Guests can enjoy complimentary access to a nearby fully equipped gym.

Where You’re Staying

Rooms and suites include textiles and wall paneling in a soothing neutral palette. Select suites offer soaking bathtubs, crystal chandeliers, four-poster beds, fireplaces, and private balconies with city views.

Where to Dine

Design takes center stage at The Kitchen, which offers thoughtfully presented organic dishes in a mid-century modern ambiance. Enjoy alfresco dining at the elegant outside Terrace, overlooking the beautiful Santa Maria Novella square, or indulge in dessert and a glass of champagne at The Bar with its mix of locals and hotel guests.

Where to Relax

Relax at the exclusive rooftop Terrace, an intimate alcove with breathtaking views over the Duomo and the city.

What To Do

Visit the adjacent Basilica Santa Maria Novella, with a stunning façade dating back to 1470, as well as the historic Farmacia Santa Maria Novella, one of the oldest perfumeries in Europe. Explore the shops in the nearby Via Tornabuoni. Stroll to the Medici Chapels in San Lorenzo to see masterpieces by Michelangelo.

Restaurant and/or Bar

Piazza Santa Maria Novella, 7. Florence, 50123 Italy

Peretola Airport.

At this property, Platinum Card® Members receive:
  • Daily breakfast for two
  • Experience Credit: US$ 100 Food and beverage credit to be used during your stay
  • 4pm check-out guaranteed
  • 12pm check-in, when available
  • Room upgrade at check-in, when available
  • Complimentary Wi-Fi
Get even more when you book on
Get 5X Membership Rewards® points on 5-Star Hotel bookings.*
Use Pay with Points for all or part of your stay. 50,000 points = $500.*
Check Availability
Or call Platinum Travel Service at 1-800-525-3355 to book this property and receive your Fine Hotels + Resorts® benefits.
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