Primland, Auberge Resorts Collection

Mountain parkway retreat.

The Lodge and Cottages at Primland is located off the Blue Ridge Parkway. Providing outdoor adventures in Virginia’s Blue Ridge Mountains, the hotel also offers an opportunity to relax in style.

Insider Tip

Enjoy the 12,000-acre outdoor adventure playground with activities authentic to the region, like a moonshine tasting or live Blue Grass music.

Where You’re Staying

Rooms include bathrooms with imported European glass mosaic tile and wood trim, while suites feature separate living and dining areas. Two-story cottages can feature large private balconies or private putting greens. Tree Houses feature views of the Kibler Valley and North Carolina.

Where to Dine

Elements features a menu that celebrates the abundance of the Virginia Highlands and uses local, organic, and sustainable ingredients. The 19th Pub features casual, hearty pub fare. Enjoy a casual Southern–style dinner at Stables Saloon.

Where to Relax

The Spa at Primland offers a range of treatments, including Native American healing rituals and European spa therapies. The Native Embrace Blue Corn and Honey Body Scrub employs a scrub made of blue corn and local honey that leaves skin smooth, and ends with a full body massage.

What To Do

Go golfing at The Highland Course at Primland that offers amazing mountain views or shoot sporting clays. Explore the historic Mabry Mill. Take a drive on the Blue Ridge Parkway and see mountains and farmland.

Features

Guided Adventures

Boutique

Culinary Classes

Environmental Certifications

Golf Course

Secluded

Pet-Friendly

Restaurant and/or Bar

Spa On-Site

Fitness Center On-Site

Pool On-Site

Private Stays

Location

2000 Busted Rock Road. Meadows of Dan, Virginia 24120 United States

Piedmont Triad International Airport.

FINE HOTELS + RESORTS®

At this property, Platinum Card^® Members receive:*

12pm check-in, when available
Room upgrade at check-in, when available¹
Daily breakfast for two
Experience Credit: US$ 100 Property credit to be used during your stay
Complimentary Wi-Fi
4pm check-out guaranteed

¹Certain room categories are not eligible for upgrade.

Call Platinum Travel Service at 01273 576 454 to book this property and receive your Fine Hotels + Resorts benefits.

Valid only for new Fine Hotels + Resorts bookings made through Platinum Travel service, Centurion Travel service, American Express Travel Online (where available) or any American Express Travel location. Payment must be made in full with an American Express^®️ Card in the Platinum Cardmember and Centurion^®️ Member's or Centurion^®️ Member's name. Available for Platinum Charge Cardmembers and Centurion^®️ Members only, and excludes Platinum Credit Cardmembers who are not also Platinum Charge Cardmembers. Cardmember must travel on itinerary booked to be eligible for benefits described. Noon check-in and room upgrade are based on availability and are provided at check-in. Certain room categories are not eligible for room upgrade; call Platinum Travel service or Centurion Travel service for details. Breakfast amenity varies by property, but will be, at a minimum, a Continental breakfast. Complimentary In-Room Wi‑Fi is provided and Wi‑Fi will be provided in a common space on property. In the case where a property includes cost of Wi‑Fi in a mandatory resort fee, the Cardmember will receive a daily credit from the property in the standard amount that the property charges for Wi‑Fi. The credit will be issued on the Cardmembers final bill upon check-out. Benefit restrictions vary by Fine Hotels + Resorts property and cannot be redeemed for cash, and may not be combined with other offers unless indicated. Benefits and additional Fine Hotels + Resorts promotions are only applied at check-out and expire at check-out. Limit one benefit package per room, per stay. Three room limit per Cardmember, per stay.

Primland, Auberge Resorts Collection

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