Be sure to visit the living heart of the hotel, the Jurema terrace with three-story high walls of jasmine and passionflower.
The 34 rooms and suites are all individually decorated with custom furniture, vintage décor, and bespoke French rugs. All accommodations boast lush velvet fabrics, clean lines, and geometric flair.
SERGE offers a menu inspired by Spanish and French flavors, and meals are served on the Jurema terrace surrounded by cascading jasmine and passionflower. The Private Dining Room can be reserved for any time, with the sommelier on hand for a bespoke tasting.
Unwind after a day in the city at one of three bars, each with a different atmosphere. Relax in the glasshouse apothecary, surrounded by greenery. Explore the spiritual well-being offerings, including sound therapy, cacao ceremonies, and Lomi Lomi bodywork.
Visit with the Artist in Residence, from musicians and perfumiers to fashion designers and tattoo artists. Explore the art collection at the hotel, with work by Salvador Dali, Francesco Clemente, and Jonas Burgert. Wander Soho and Fitzrovia, visiting attractions and shops recommended by the staff.
20-21 Newman Street. London, W1T 1PG England
London City Airport.
Valid for new bookings with participating providers of at least two consecutive nights made through Platinum Travel Service, Business Platinum Travel Service, Centurion Travel Service, American Express Travel Online (where available), or any American Express Travel location. Available only for the following American Express Card Members: Consumer and Business Gold Card Members, Consumer and Business Platinum Card ® Members and Consumer and Business Centurion® Members (“Eligible Card Members”). The term “Eligible Card Members” does not include Gold and Platinum Credit Card Members. Payment must be made in full with an American Express Card in the Eligible Card Member’s name. Eligible Card Member must travel on itinerary booked. Eligible Card Member will receive hotel credit upon checkout equal to $1 for each eligible dollar spent, up to $100, which amount will be credited upon check-out based on qualifying charges made by the Eligible Card Member excluding charges for taxes, gratuities, fees and cost of room. Additional exclusions based on specific hotel restrictions may also apply (including without limitation purchases within the hotel that are unaffiliated and/or owned by third parties) – see applicable hotel front desk for details. Credit cannot be carried over to another stay, is not redeemable for cash and expires at check-out. Credit is non-exchangeable and non-refundable and is applied in USD or equivalent in local currency based on exchange rate on day of arrival. May not be combined with other offers or programs unless indicated. Limit one credit per room, per stay. Room upgrade is based on availability and eligibility at check-in. Three-room limit per Eligible Card Member per stay; back-to-back stays within a 24-hour period at the same property are considered one stay. Hotel nightly rates vary by property, dates, room category and occupancy. Participating providers and benefits are subject to change.
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