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Understanding the area you operate in can help you to target your customers. Knowing the types of people who live there, the kinds of jobs they work in, as well as their family compositions and household income, can all put you ahead of your competitors.

As an American Express Merchant, you can access this information with our Geodemographic Data reports, produced in conjunction with Experian.

Combining this information with American Express closed loop industry data through our Insights, for example, could turn a useful report into a serious competitive advantage – helping you enhance your marketing efforts.

This creates a highly valuable business resource because it can highlight key areas such as spending patterns, geographic trends, or a particular area where Cardmembers spend more on particular products.

We will be updating these reports on a periodic basis. So be sure to check back regularly to stay in touch with what is happening in your area.

 

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