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American Express is fully committed to the Partnerships and Associations it has entered into, in support of its Merchants. These include long standing relationships with the Hong Kong Tourism Board, the Hong Kong Retail Management Association, the Lan Kwai Fong Association and Swire Properties.

American Express will continue to embrace partnerships with renowned associations in order to pass on the benefits of those organisations, to businesses that welcome our Cardmembers.

American Express has had a long-standing partnership with the HKTB, helping to reinforce the city・s reputation as one of the best dining and entertainment destinations in the world.

Since 2009, we have been the presenting sponsor of the .Hong Kong Wine & Dine Month・ and its hero event the .Hong Kong Wine & Dine Festival・, providing 360 degree marketing activity. By doing so, we have been able to spotlight numerous Cardmembers・ event and American Express Selects® dining offers to promote our Merchants to our local and overseas Cardmembers.

 

Our long-term relationship with the HKRMA has shown our Cardmembers that American Express and our Merchants are dedicated to the betterment of customer service within Hong Kong・s retail industry.

We have sponsored HKRMA・s Service and Courtesy Award for many years. This was in support of the association・s initiative to promote the awareness of customer service and increase the competitiveness of Hong Kong・s retail industry.

 

Lan Kwai Fong is Hong Kong・s premier dining and entertainment destination, featuring various specialty restaurants and trendy bars.

Our strong partnership with the LKFA over the last few years has seen American Express launch various dining campaigns with the association. Promoting our Lan Kwai Fong Merchants through exclusive American Express Selects offers for our Cardmembers and special events such as the Beer Festival.

 

American Express has built a marketing partnership with Swire Properties, including the launch of promotions at premium malls including Pacific Place, Cityplaza and Citygate. Our 360 degree marketing campaigns entice our Cardmembers to visit our Merchants in these malls, to enjoy various retail and dining American Express Selects offers.

 

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