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American Express Customer Internet Privacy Statement

Protecting your privacy is important to us. We hope the following statement will help you understand how American Express collects, uses and safeguards the personal information you provide to us on our Web site. This Privacy Statement is from American Express Company (referred to in this Statement as "American Express," "we," "our," and "us")
Security
Information Collection
Information Use
Declining E-mail Offers
Children
Company Commitment to Privacy
Customer Choice - Direct Mail and Telemarketing
Linked Internet Sites
Security

When you send confidential personal account data to us on an American Express Web site, we require that a "secure session" first be established using Secure Socket Layer (SSL).

SSL Technology creates a private conversation that only your computer and American Express systems can understand. The SSL Technology encodes information as it is being sent over the Internet between your computer and American Express systems, helping to ensure that the transmitted information remains confidential.

The use of SSL requires two components: an SSL-compatible browser and a Web server to perform the "key-exchange" that establishes a secure connection to American Express Web server systems.

Information Collection

When you browse our Web site and have not registered for any online service from American Express, you browse anonymously. Personal information -- such as your name, address, phone number or E-mail address -- is not collected as you browse. American Express does, however, use "cookies" to collect information about how our site is used. Information, such as the server your computer is logged onto, your browser type (for example, Netscape or Internet Explorer), and whether you responded to an American Express banner ad or E-mail is collected and tracked in aggregate. This information is used for the purpose of measuring response rates to banner ads and E-mail offers.

Registration for Online Products and Services. In order to provide you with a particular product or service online, we may request that you voluntarily supply us with personal information, including your E-mail address and account number (if you are an American Express Cardmember, American Express Online Brokerage or My American Express user, for example), for purposes such as correspondence, site registration, checking your bill or investments online, making a purchase, or participating in online surveys and enabling us to provide an online product or service to you in an efficient manner.

If you receive an e-mail of or from American Express, we record whether you "click through" to view or respond to the offer.

Another way we track site activity is by using transparent electronic images called "clear GIFs," "Web bugs," or "Web beacons" on americanexpress.com Web pages. These images count the number of users who visit that page from specific banner ads outside americanexpress.com or through e-mail links. A similar image, sometimes called a "Spotlight Tag," is used on americanexpress.com Web pages where transactions take place. The Tag collects numeric information, such as the dollar amount of an online purchase, to help us understand usage of the site. E-mail offers we send may contain these electronic images to help us record who responds to the offer and to measure the offer's effectiveness.

If you are known to us as a registered user of an American Express online service, we may combine information about your use of our Web site and the online product or service you utilize with certain other online and offline information we have about you as an American Express customer and information you have provided to us as well as information available from external sources, such as census bureau data, in order to customize your online experience and present you with relevant online and offline offers and updates. We also use a "cookie" to enable our server to recognize you as a registered American Express online service user when you re-enter our site. If you would like to learn more about cookies, please read About Cookies for more information.

Information Use

We may use information you have given us to, for example, provide a service, ensure proper billing, measure consumer interest in our various services and inform you about products and services. If you have provided your E-mail address to us or to a company we've partnered with to make their products and services available to you, we may send you E-mail offers. We may also send you E-mail offers if you have provided your E-mail address to a third party and have actively chosen or requested, on an opt-in basis, to receive E-mail offers from other parties. These offers may be based on information you provided in your initial transaction with us, in surveys, from information that may indicate purchasing preferences and lifestyle, as well as information available from external sources, such as census bureau data. These E-mail offers come directly from American Express. You can opt out from receiving E-mail offers from American Express as described below in the section, "Declining E-mail offers".

When we send E-mails to you, we may be able to identify information about your E-mail address, such as whether you can read graphic-rich html E-mails. If your E-mail address is html-enabled, we may choose to send you graphic-rich html E-mails.

Please note that we do not provide your E-mail address to our business partners. However, we may send you offers on behalf of our business partners. Keep in mind that if you take advantage of an offer from an American Express business partner and become their customer, they may independently wish to send offers to you. In this case, you will need to inform them separately if you wish to decline receiving future offers from them. Our goal is to deliver offers to people who we believe will find them of value. Offers are developed and managed under strict conditions designed to safeguard the security and privacy of customer personal information.

Declining E-mail Offers

American Express provides customers with an easy means to decline receiving E-mail offers. Although some customers tell us they appreciate receiving notice of carefully designed opportunities through e-mail offers, we recognize the importance of providing you with choices. At any time, you may request to discontinue receiving these offers from us by simply replying to the E-mail and informing us of your preferences. All E-mail offers that you receive from American Express will inform you of how to decline receiving further E-mail offers.

Additionally, you may set or change your e-mail preferences by logging in to your American Express Online Account.

Children

We do not use americanexpress.com to knowingly solicit data from or market to children under the age of 13.

Company Commitment to Privacy
In keeping with our long-standing leadership in consumer privacy protection, American Express is actively involved with current industry initiatives to preserve individual privacy rights on the Internet and in all aspects of electronic commerce. For additional information about our commitment to protecting the privacy of our customers both online and offline, please read the American Express Customer Privacy Principles. The American Express Customer Internet Privacy Statement applies these Principles to our online customers and defines our commitment to protecting their privacy.

This American Express Customer Internet Privacy Statement applies only to our International Dollar Card customers in the United States, Puerto Rico and the US Virgin Islands and in Latin America and the Caribbean and visitors to our website located in those areas. If you are an International Dollar Card customer and have questions about our online Privacy Statement or your account, please call 1-800-327-1267 in the United States or 525-55-326-2660 in Mexico City. You may also request a copy of the Privacy Statement. Other American Express web sites in non-U.S. markets have developed Internet privacy statements that are fully consistent with the Customer Privacy Principles. These may be modified as needed for particular products and services, or to conform to local laws or customs around the world.

Customer Choice - Direct Mail and Telemarketing

If you would like to decline receiving American Express mail or telemarketing offers in the United States, if you would like information about your account, or if you have a question or concern, please call 1-800-327-1267 in the United States or 525-55-326-2660 in Mexico City, or the number for your country listed on your account statement.

Linked Internet Sites

Replace with: American Express hires other companies to place our banner ads on other Web sites and to perform tracking and reporting activities ("third-party advertisement servers"). They do not collect personally identifiable information in doing this work for us, and we do not give any personally identifiable information to them.

Third-party advertisement servers are subject to their own privacy policies. If you would like more information about the privacy policies of these third-party advertisement servers, including information on how to opt out of their racking methods, please click here to visit the Network Advertising Initiative Web site.

*Please note that you are leaving the American Express website, and the American Express Rules and Regulations, Privacy Statement, and Corporate Entity Disclosures are not applicable when linking to partner websites.


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