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Give a little joy, get a little back. Shop Small.

About Shop Small

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Want to learn more about the Shop Small campaign? Where did it begin? What is different this year? Click the button below to find out more.


Where to Shop Small

Use the Shop Small map as a guide to find participating small businesses near you, that you can support. We are updating the map daily as businesses reopen but remember the opening hours and services provided may vary. Please contact businesses directly to check they are open.


If you're a small business, keep your details up-to-date so our Cardmembers can easily find you on our interactive map.


Please note: All individual businesses are searchable on the map. To see businesses who have had a transaction please select the filter ‘places that Cardmembers have recently visited’. This is updated daily. Shop Small is subject to change. Please contact businesses directly to check opening times).


Refer a friend


"I've found new restaurants I love and small shops I never knew existed, and I get to save money while i'm at it!" - American Express Cardmember.


"Big thanks and virtual hugs to all our lovely clients who put their trust in us to keep them safe." - Small Business Owner


Do you have a Shop Small story you'd like to share?


Not an American Express Cardmember but would like to get involved in Shop Small?


For reward points, lifestyle benefits or business use, there’s an American Express® Card that’s right for you.

shop small logo

Shop Small Merchant Support


Whether you're already up and running, hoping to open soon or waiting for the right time to welcome customers back to your business, we've got your back.


If you are already an American Express accepting business you can also use Live Chat below. Alternatively, find out how you can get involved by calling: 0800 032 7216.


*Subject to eligibility criteria

Got a question?

we love local

Explore our new Small Business Resource Centre with marketing tools, partner offers, and complimentary point of sale signs designed to support small businesses during COVID-19 and beyond.


Help from our Partners


Find offers and resources from our partners, to help your business through COVID-19.



See all >

Marketing Tools


Download these ready-to-use printable signs and digital assets to keep customers informed about social distancing rules and more.


Download now >

Online Marketing Tutorials


Find tips on how to boost your social media presence, build a website and much more.



Watch now >



Resources for Small Business Owners Navigating COVID-19



Explore our educational articles below for small business owners that can help during this challenging time.



Become a Shop Small Ambassador


Download and share the images below on your social media with the #ShopSmallUK to show your love for small businesses.


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Terms & Conditions:

  • These Shop Small Offer Terms set out the key terms of our Shop Small Offer. Please make sure you read these together with our general Offer Terms which contain important qualifying conditions that you should read. If any term set out below is inconsistent with the general Offer Terms, the term below will apply. 
  • This Offer is available from 05/12/2020 until 23:59 UK time on 20/12/20 (the “Offer End Date”).
  • This Offer is only intended for UK Cardmembers who are the targeted recipients of this Offer.
  • To participate in this Offer, you must save this Offer to your qualifying American Express Card (“Card”) and make a qualifying purchase from a participating UK small business before the Offer End Date.
  • In addition to the types of Cards excluded under the general Offer Terms, purchases using Pre-Paid Cards will not qualify for this Offer.
  • This Offer only applies to purchases in Great British Pounds on the Card to which the Offer is saved. This includes purchases using a Card loaded into a mobile payment wallet.
  • This Offer is only valid for purchases made on-site at UK small businesses that are participating in ourShop Small Offer. Purchases made online from a small business’ website will not qualify for this Offer. 
  • To view and search for participating UK Shop Small locations please visit the Shop Small Map. Eligible locations will be highlighted with a Shop Small badge and the map will be filtered to ‘ShopSmall’.
  • Small businesses listed on the Shop Small Map may change and your ability to redeem Amex Offersmay be affected during this challenging time because of changes in some small businesses’ operations, such as reduced hours or suspension of in-person shopping, dining or services. Business location and other information provided on the Shop Small Map may contain errors. The operating hours and services provided on the Shop Small Map may vary. Please contact businesses directly to check they are open. We reserve the right to change or cancel this Offer at any time.
  • Please dine/shop responsibly by adhering to the current government guidelines.
  • To qualify, a single purchase must be for at least £10. Buy now pay later purchases are excluded fromthis Offer. Please see the general Offer Terms for more information about excluded transactions.
  • If you make a qualifying purchase, a £5 statement credit will be applied to your Card. You can receive up to 10 statement credits per Card, but only one statement credit per participating small business location. Multiple purchases made in a single purchase transaction will only qualify as one purchase for the purposes of this Offer. When we calculate how many qualifying purchases have occurred, we will not include purchases made by any additional Cardholder(s). Purchases made by an additional Cardholder will qualify for this Offer separately where the additional Cardholder saves this offer to their Card and makes a qualifying purchase from a participating small business before the Offer End Date.
  • Qualifying purchases must be billed to your Card Account by the participating small business beforethe Offer End Date. If the small business does not charge your Card before the Offer End Date, your purchase will not qualify for this Offer.
  • In the case of lodging, travel or car rental you must make your booking, and your Card Account must be billed, before the Offer End Date.
  • The statement credit should appear on your Card Account statement within 5 days from the date you made a qualifying purchase but may take up to 90 days from the Offer End Date. Please refer to the general Offer Terms for information about when statement credits can be lost.
  • A statement credit may be reversed if a qualifying purchase is refunded or cancelled. Any misuse, asreasonably determined by us, relating to your redemption of American Express Offers or any previousAmerican Express Offers and promotions may result in a statement credit being reversed, and ineligibility from future American Express Offers and other promotions. This reversal may take placeup to a maximum of 180 days after the Offer End Date.
  • By saving the Offer to your Card, you agree to all our Offer terms.