Start of menu
Search United Kingdom website
Close Menu

FAQ for Shoppers

View FAQ for businesses

What is Shop Small?

Shop Small is a campaign created by American Express® that works with and promotes small businesses across the UK and encourages American Express Cardmembers to use their Card at participating locations.

When is Shop Small?

Shop Small has now finished. It took place from Saturday 2 December to Sunday 17 December 2017.

What is Small Business Saturday?

Small Business Saturday® UK is a grassroots movement which highlights small business success and encourages people to shop locally and support small businesses in their communities. The day itself takes place on the first shopping Saturday in December each year, but the campaign aims to have a lasting impact on small businesses. In 2017 Small Business Saturday took place on Saturday 2 December.

How is Shop Small different to Small Business Saturday?

Small Business Saturday is a national day which celebrates the important role that small businesses play in our communities. American Express, a founder of Small Business Saturday in the US and an active supporter of the grassroots movement in the UK, is encouraging people to go out and shop small and local on Small Business Saturday and beyond. The Shop Small campaign is created and managed by American Express for the benefit of our small merchants and Cardmembers.

How can I register for the Shop Small offer?

The registration process for Shop Small 2017 is now closed.

What is the Shop Small Cardmember offer?

As an American Express Cardmember with a UK issued Credit, Charge, Small Business and International Currency Card, if you registered your Card (at and then spent £10 or more at participating small businesses, between 2 – 17 December 2017, you will have received a £5 statement credit.* There is no limit to the number of participating merchants at which you can benefit from this offer, but it can only be claimed once in each small business. Offer excludes Corporate, Prepaid and Cards issued through TSB Bank.

How many times can I use the offer?

There is no limit to the number of times you can receive your £5 statement credit – the more you shop, the more you benefit. However, you can only claim your credit once at each small business.

When will I receive statement credits during the Shop Small period?

Statement credits are usually issued within 3-5 business days of qualifying spend, but may take up to 8 weeks to appear on your Account.

Where can I Shop Small?

After you’ve registered your American Express Card, you will receive an email to confirm your registration and you will be directed to an interactive map that will show you where eligible participating small merchants are located. The offer is only available when you shop at small businesses participating in the American Express Shop Small campaign. You may also see Shop Small stickers in some shop windows indicating that they are participating in the campaign.

Can Supplementary Cardmembers take advantage of Shop Small?

Yes Supplementary Cardmembers can participate in Shop Small. They simply need to create an Online Account (if they haven't already done so) and then register their Card for the offer. Please note that the offer is linked to the Card not to the Account, so every Supplementary Cardmember must follow these steps. Your Supplementary Cardmember can create an Online Account here:

I have a question that isn’t addressed by the FAQs here - where can I go for help?

If the FAQs on this page do not answer your specific question, call us on the number located on the back of your American Express Card.

I don’t have an American Express Card. How do I apply for one?

That's great news that you'd like to become a Cardmember. You can view all Cards and apply online at

Can’t find the information you need?

You can also contact our @AskAmexUK team on Twitter



*Offer only available to UK issued American Express and network Cards with the exclusion of TSB Bank. Corporate and prepaid Cards do not qualify. Offer only applies to spend on your saved Card between 2 and 17 December 2017. £5 statement credit redeemable once per saved Card per participating small business. Excludes online transactions and offer valid for in-store purchases only. For a list of participating merchants, please click here. Statement credits are issued within eight weeks of the qualifying spend. For full Offer Terms and more details about statement credits click here.

Copyright© 2017 American Express Company.

American Express Services Europe Limited has its registered office at Belgrave House, 76 Buckingham Palace Road, SW1W 9AX, United Kingdom. It is registered in England and Wales with Company Number 1833139 and is authorised and regulated by the Financial Conduct Authority.