Gift Card Frequently Asked Questions
Have questions about American Express® Gift Cards? You can find answers here.
How to Use
Is the Gift Card a debit Card or a credit Card?
The Gift Card is a NON-reloadable prepaid payment device with a pounds sterling value that is printed on the front of the Gift Card. The Gift Card is not a credit, charge, or debit Card. The Gift Card is not redeemable for cash. The Gift Card should not be used for unlawful purposes. The unspent amount of the initial value loaded/remaining onto your Gift Card is its "Gift Card Balance."
Are any steps required before using the Gift Card?
Upon delivery or receipt of an American Express Gift Card, the recipient should take a moment to:
- Sign their name on the back of the Gift Card where indicated.
- Write down on a separate piece of paper the 15-digit Gift Card number and the 4-digit security code printed on the front of the Gift Card, as well as the Customer Service number, and store this information in a safe place. Gift Card details are required to check Gift Card Balance.
- If the Gift Card is purchased online, the recipient will need to Activate the Gift Card. Replacement Gift Cards will also need to be Activated.
Note that if the Gift Card was purchased in store, the Gift Card is already Activated.
What are the fees associated with the Gift Card?
The Gift Card is not intended for long-term use. Starting 12 months after the date of Activation of the Gift Card, we will deduct a non-refundable monthly fee of £1.50 ("Monthly Fee") from the Gift Card Balance. The Monthly Fee applies to all Gift Cards, irrespective of purchase channel.
For Gift Cards purchased in-store or online, a one-time purchase fee ("Purchase Fee"), and in the case of online purchase a delivery fee ("Delivery Fee"), is payable at the time of purchase, as follows:
(1) In-store purchase
|Card Value||Purchase Fee|
(2) Online purchase, A Purchase Fee of £2.95 per Gift Card is payable at the time of purchase, regardless of Gift Card denomination. A Delivery Fee of £1.00 for the delivery of one (1) Gift Card or £1.50 for two (2) to five (5) Gift Cards is also applicable.
How do I use the Gift Card to make purchases?
The American Express Gift Card is accepted in the UK where American Express Cards are welcome.
Please note that exclusions apply: the Gift Card cannot be used at ATMs, gambling establishments, cruise lines, payment and money transfer providers, customer activated terminals e.g., unattended ticket machines or for purposes of guaranteeing payment of future purchases. Please see the Gift Card Terms and Conditions for more information
The American Express Gift Card is accepted at merchants across the UK that accept the American Express Gift Card (“Merchant”). Simply present the Gift Card to the cashier and specify that it is a Gift Card. The cashier will provide you with two copies of a receipt upon processing the payment. Please give one copy to the cashier after signing it, and retain the other for your records. The transaction is concluded after the cashier verifies your signature by comparing it with the one on the back of the Gift Card. You may use the Gift Card to make purchases only at Merchants in the United Kingdom that accept American Express Gift Cards, including mail order, online and physical establishments.
What is the "valid thru" date on the front of the Gift Card?
The "valid thru" date indicated on the front of the Gift Card indicates the date the Gift Card expires. The Gift Card is valid until the "valid thru" date shown on front of the Gift Card or until the Gift Card Balance on the Gift Card has been exhausted, whichever is earlier. This date is required by some merchants to process a transaction. If you have any available funds remaining on the Gift Card after the "valid thru" date, you may redeem the available balance within 6 years after the expiration date. For more information about the Gift Card or redeeming available funds, please call Customer Services at 01273 693 455.
Please note that the valid thru date is different than purchase date. Starting 12 months after the Activation Date of the Gift Card, we will deduct a non-refundable monthly fee of £1.50 (“Monthly Fee”) from the Gift Card Balance.
Should I register my Gift Card?
When using the Gift Card for online purchases, some Merchants may perform a security check that compares the information provided during the order with the information registered by American Express on the Gift Card being used for payment. While American Express may have already approved the transaction, the merchant may decline the payment if no information is available on the Gift Card or if the Customer gave different information during the payment process than that registered by American Express. To avoid this issue, American Express recommends you register your Gift Card prior to making an on-line transaction by calling American Express Customer Services at 01273 693 455.
Should the Card number and Customer Services number be written down?
Yes, you should write down the Gift Card number, along with the Customer Services number printed on the back of the Gift Card and keep these in a safe place. You will need the Gift Card number to check your Gift Card Balance or replace the Gift Card if it is lost or stolen.
Should the receipt from the purchase of the Gift Card be kept?
We strongly recommend that you keep the receipt issued by the Merchant after you have made a purchase with the American Express Gift Card. We may require this receipt if you request a refund, exchange or replacement of product/service from the Merchant (as per such Merchant’s policies). If you make a purchase using your Gift Card from the Merchant website, please reference your e-mail confirmation from that transaction.
Where can the Gift Card be used? Are there any usage restrictions?
The Gift Card may be used at Merchants in the UK where American Express Gift Cards are accepted for electronic transactions (excluding transactions at ATMs). The Gift Card is not a credit Card nor is it linked to a deposit account with a bank. Some Merchants may choose not to accept the Gift Card. Please note that the Gift Card cannot be used to obtain or redeem cash, at ATMs, or for making direct debit, or for recurring charges or regular installment payments (such as monthly utilities or subscriptions where recurring payments are required to be made on a periodic basis as per standing instructions). Car rental establishments may accept the Gift Card at the end of the rental, but may not allow you to reserve a car with the Gift Card.
The Gift Card cannot be used for recurring billing transactions (such as magazine subscriptions) or at automated teller machines (ATMs), gambling establishments, cruise lines, payment and money transfer providers , customer activated terminals e.g. unattended ticket machines or for purposes of guaranteeing payment of future purchases. Please review the section on “Prohibited Uses” in the Gift Card Terms and Conditions for additional details on how not to use your Gift Card
How can the Gift Card Balance on the Gift Card be used?
The only way to use the Gift Card Balance on the Gift Card is by making a purchase with the Gift Card. Every time you do this, the full amount of the purchase, including VAT and any other fees, gets deducted from the Gift Card Balance.
Can the Gift Card be used if its Gift Card Balance does not cover the total purchase price?
If you wish to purchase an item worth more than your Gift Card Balance, depending on the Merchant’s policy, you may be able to use your Gift Card toward a portion of the final purchase price, and then use another form of payment to pay the balance of the final purchase price. This is known as a “Split Tender Transaction”.
Before you request a Split Tender Transaction, check your Gift Card Balance by calling American Express Customer Service or by visiting www.americanexpress.co.uk/gift. Then, you must ask the Merchant if two forms of payment will be accepted for the purchase. If the Merchant agrees, first request that a specific amount be placed on the other form of payment (e.g. the final transaction amount less your Gift Card Balance), and then use your Gift Card to pay the remaining balance. Some retailers will only allow a Split Tender Transaction if the second form of payment is cash or cheque. Internet and most mail order Merchants do not permit Split Tender Transactions.
What if the Gift Card is lost or stolen?
If your Gift Card is lost or stolen, you must report it immediately to American Express Customer Service. You agree that you will be responsible for all Charges associated with the Gift Card, including any unauthorised Charges taking place prior to you reporting to us that the Gift Card was lost or stolen.
In order for us to process a report for a lost or stolen Gift Card, we will need you to provide the 15-digit Gift Card number and other details relating to the purchase and use of your Gift Card. Once reported, the Gift Card will be suspended and no additional Charges will be permitted to take place. At that point you may request Redemption for the Gift Card Balance as described in the section “Spending and Redeeming the Electronic Money on the Gift Card”.
Alternatively, you may request to receive a replacement Gift Card with the Gift Card Balance ("Replacement Gift Card") which will be posted to your specified address. You will receive the Replacement Gift Card without being charged a replacement fee. Please note that when providing you with a Replacement Gift Card we will not provide additional items that you had originally ordered such as premium packaging or bespoke messaging.
No Redemptions or Replacement Gift Cards will be provided to cover amounts debited from your lost or stolen Gift Card Balance prior to the time you notified us.
We reserve the right to decline the Redemption of the Gift Card Balance or issue a Replacement Gift Card for lost or stolen Gift Cards if sufficient information, including the Gift Card details, are not provided.
If your Gift Card is damaged, you may contact American Express Customer Service with a copy of your receipt or proof of purchase to request a replacement Gift Card.
Can merchandise purchased with the Gift Card be returned?
Merchandise purchased with the Gift Card is subject to the Merchant’s return policies. If the Merchant agrees to issue a credit to the Gift Card that has not expired, this amount may not be reflected in the Gift Card Balance until the credit posts, which may take up to seven days. For expired Gift Cards, the Merchant will not be able to post the credit for returned merchandise. You will need to keep the Gift Card if you anticipate that you may return merchandise purchased with the Gift Card.
Can a charge made with the Gift Card be disputed?
Purchases made with the Gift Card are similar to those made with cash, in that you cannot "stop payment" or lodge a "billing dispute" on purchases made with the Gift Card. Any problems or disputes you have regarding a purchase should be addressed directly with the Merchant. If you cannot resolve the dispute, you may call Customer Service at 01273 693 455.
Are there other factors which may prevent the use of the Gift Card?
American Express may restrict or stop the use of the Gift Card, with or without notice, if there are potential fraud or security risks associated with the Gift Card. If you experience trouble completing a transaction with your Gift Card, first check your Gift Card Balance online or call American Express Customer Service at 01273 693 455.
Can the Gift Card be used for transactions in foreign currency or for transactions outside the UK?
No. The Gift Card cannot be used for transactions in foreign currency and is available for use only within the UK for payment in pound sterling.
How to Purchase
How can I track the status of my Gift Card order?
You can track the status of your order online, or call Customer Services at 01273 693 455.
How will I know if my order is placed and being processed?
By submitting your order, we will proceed in confirming your order and processing your payment transaction within 48 hours of submission. Within this time period, we will send you an e-mail informing you whether or not your payment transaction has been approved. We will send you another e-mail once your order has shipped informing you that your Gift Card order has been dispatched to your chosen delivery address. Please note: Gift Cards are just like cash and we undertake rigorous checks to help reduce the incident of fraud. On some occasions we may be unable to proceed with an order. In the case that we cannot proceed with your order, you will be informed by e-mail that your Gift Card order has been 'declined' and we will explain in that e-mail the reason why we cannot proceed with the order. You can also contact Customer Services at 01273 693 455 if you require further information on your order.
Where do you deliver to?
We can deliver Gift Cards anywhere in the United Kingdom, with the exception of the British Forces Post Office.
Are there any other restrictions on delivery?
Royal Mail does not deliver on Sundays or Bank Holidays. A limited delivery service will be in operation in the week immediately after Christmas. Also, due to the high volume of orders at Christmas we advise customers to order early for Christmas delivery.
What if I would like to return my Gift Card?
If you have made a mistake please call Customer Services at 01273 693 455, quoting your order reference number.
Can I choose different types of Gift Cards on the same order?
Yes you can. All Gift Cards ordered in a single order must be delivered to one address. The overall value of the order cannot exceed £500 and you can only order 5 Gift Cards in one order. Maximum purchase limits apply including a daily purchase limit of £1,000, £2,500 over 14 days and £10,000 over 365 days.
What will appear on my American Express credit Card statement?
Your credit card statement will read American Express Gift Card and the charge will be in pounds sterling (GBP).
Will American Express share my information with anyone?
Your privacy is important to us. To learn how we collect, use and safeguard information about you and how to limit the use and disclosure of your information, please review our
For questions about American Express Gift Cards please see our Frequently Asked Questions. You may also call 01273 693 455 to speak with a customer representative 24 hours a day, 7 days a week.
The American Express Gift Card is accepted in the UK where American Express Cards are welcome. *Please note that exclusions apply: the Gift Card cannot be used at ATMs, gambling establishments, cruise lines, payment and money transfer providers, customer activated terminals e.g., unattended ticket machines or for purposes of guaranteeing payment of future purchases.
Please see the Gift Card Terms and Conditions for more information.
Issued by American Express Advanced Services Europe Ltd, incorporated in England and Wales (Company No. 07817749), registered office at Belgrave House, 76 Buckingham Palace Road, London, SW1W 9AX, UK, and authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011 (reference No. 900039) for the issuing of electronic money.