No merchandise is excluded but see below for terms in regards to eligible cards and other nuances:
An eligible Card means a valid American Express Consumer or Small Business credit or charge Card that is issued by a US banking subsidiary of American Express. The following Cards are not eligible: (i) American Express-branded Cards issued by other financial institutions; (ii) Prepaid Cards and products; and (iii) Corporate Cards. Statement credit will appear on your billing statement within 90 days after 04/11/2018, provided that American Express receives information from the merchant about your qualifying purchase. Note that American Express may not receive information about your qualifying purchase from merchant until all items from your qualifying purchase have been provided/shipped by merchant. Statement credit may be reversed if qualifying purchase is returned/cancelled. If American Express does not receive information that identifies your transaction as qualifying for the offer, you will not receive the statement credit. For example, your transaction will not qualify if it is not made directly with the merchant. In addition, in most cases, you may not receive the statement credit if your transaction is made with an electronic wallet or through a third party or if the merchant uses a mobile or wireless card reader to process it. By adding an offer to a Card, you agree that American Express may send you communications about the offer. Not valid on previous purchases. No cash back. All purchases on NBAStore.com are subject to the NBAStore.com terms and conditions, which may change at any time. American Express reserves the right to change the terms and conditions applicable to this offer, or to cancel, modify, or suspend this offer at any time.