SMALL BUSINESS SATURDAY®

HELPING SMALL BUSINESSES DO MORE BUSINESS

In 2010, American Express founded Small Business Saturday
to help businesses with their most pressing need — getting more customers. The day happens every year on the Saturday after Thanksgiving and encourages people to shop at the small businesses that help write the story of America.

In 2010, American Express founded Small Business Saturday
to help businesses with their most pressing need — getting more customers. The day happens every year on the Saturday after Thanksgiving and encourages people to shop at the small businesses that help write the story of America.

WHEN YOU SHOP SMALL® IT CAN LEAD TO BIG THINGS

When you Shop Small® you make a big impact in your neighborhood.

The Shop Small Movement makes an impact on neighborhoods across the country.

A cycling enthusiast
opens up a bike shop, turning a

DREAM INTO REALITY.

img-about-helmet

A cycling enthusiast opens up a bike shop,

turning a DREAM INTO REALITY.

THE OWNER
HIRES LOCALS

to help run the shop.

THE OWNER HIRES LOCALS

to help run the shop.

With extra help,
the bike business
begins to

TAKE OFF.

With extra help, the bike business

BEGINS TO TAKE OFF.

More sales could mean more in local taxes, which would fund things like

BETTER ROADS
AND PARKS...

More sales means more in local taxes,
which can fund things like

BETTER ROADS AND PARKS

...CREATING A
NEIGHBORHOOD

for cycling, which
means better business
for the bike shop.

img-about-bicycle
img-about-bicycle

CREATING A BETTER NEIGHBORHOOD

for cycling, which means better
business for the bike shop.

THE STORY OF SMALL BUSINESS SATURDAY

2010
2011
2012
2013

HELP WRITE THE NEXT CHAPTER

HERE'S HOW YOU CAN BE PART OF THE AMERICAN STORY

RALLY YOUR NEIGHBORHOOD

Inspire the people in your community to shop at small businesses.

Learn More

PROMOTE YOUR BUSINESS

Create free personalized marketing materials to help attract more customers to your business.

Get Started

SHOP SMALL EVERY DAY

Support the small businesses in your neighborhood and spread the word on social media.

Let's Go

*Based on the First Annual Small Business Saturday Consumer Insights Survey of a nationally representative sample of 800 adults conducted between 11/22/12 - 11/26/12 by Redshift Research on behalf of the National Federation of Independent Business (NFIB) and American Express. The expenditure data is based on the sub-segment of subjects who were aware of Small Business Saturday and reported shopping at small, independently-owned retailers and restaurants on the day. The results have a 95% level of confidence with a margin of error of +/- 5.64%.

DON'T MISS OUT

Add Small Business Saturday®, Nov 29, to your calendar

Spread the word so others can save the date, too.

iCM_

PROMOTE SMALL BUSINESS SATURDAY®

GET THE WORD OUT WITH THESE RESOURCES:

  • Digital Banner
  • Printable Signage
  • Shop Small Logos and Infographic
  • Sample Email Templates and Social Posts
Cancel Download Email Link to Download

By clicking ‘I agree’ below, you acknowledge and agree that American Express is granting you a limited right to use these materials on an “AS IS” basis. You also acknowledge that we may terminate your right to use these materials if you (i) alter them in any way (except in the case of templates where certain alterations are specifically intended), or (ii) use them inappropriately, in a manner inconsistent with the values of American Express or the Shop Small® Movement, or contrary to our express direction.

I Agree I Agree