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What makes a Favorite?

Card Member Favorites are the exceptional local businesses Card Members can’t live without. 

We tally up the places Card Members value and visit the most and designate them as Card Member Favorites. 

It’s a way to recognize and thank these local spots and help Card Members discover more places to shop, eat, and enjoy.


It’s a special distinction and a sign of Card Member trust.





Card Member Favorites get extra support to help celebrate their continued success.



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Promote Your Business


Give your business a boost with exclusive marketing that calls you out as a Card Member Favorite.


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Find Card Member Favorites


Local merchants that reached #MemberFave status are recognized with a unique badge on

American Express Maps.


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