What is the American Express Card Member Favorite program?
The American Express Card Member Favorite program recognizes select American Express Card–accepting merchants that are favored businesses based on Card Member spend patterns. Spend patterns at these businesses compare favorably to other businesses of similar size in their industry and geographic area. The selection process looks at historic Card Member purchase data without factoring in customer feedback or quality of service.
What merchants are eligible to be chosen as American Express Card Member Favorites?
American Express Card Member Favorites…
*Have less than $5 million in American Express volume over a 12-month period
*Have fewer than 25 locations
*Have accepted American Express Cards for at least 18 months
*Are not franchise brands with more than 250 stores or more than 25 corporate-owned stores
*Are in the Restaurant, Retail, B2C or B2B Services, or Wholesale industries
American Express may adjust these qualifications in the future.
How can my business be chosen as an American Express Card Member Favorite?
Merchants are identified as American Express Card Member Favorites based on Card Member spend patterns during the selection period comparing businesses that are similar in size, industry and geographic area. The selection criteria evaluates American Express volume over a 12-month period, number of American Express transactions, average American Express transaction size, repeat American Express Card purchases, number of unique American Express Cards used at the business and a low number of chargebacks and/or disputes.
How often is the American Express Card Member Favorite list refreshed?
The American Express Card Member Favorite list is refreshed on an annual basis. It will be refreshed again in 2019.
What do American Express Card Member Favorites mean to Card Members?
When Card Members see that a business is an American Express Card Member Favorite, they know that other American Express Card Members, like them, have chosen to use their Card at this establishment, and that these Card Members "favor" that business and visit again and again.
How do Card Members find 2018 American Express Card Member Favorites?
Card Members can look for the Card Member Favorite decal in the establishments' windows, by the register, and online on their websites. Card Member Favorite merchants also have a special designation on the Shop Small Map and Online Directory and could be recommended in our marketing to Card Members.