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Special Programs

You can connect to more customers by participating in American Express events and programs.

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Card Member Favorite


 The 2018 Card Member Favorites are here. See what it takes to reach #MemberFave status. 






















What is a Card Member Favorite?


This program recognizes select businesses across the country where Card Members visit again and again. Every year, we tally up where American Express® Cards are used most, and Card Member Favorites are the ones that come out on top. 






















What does this mean for my business?


Card Member Favorite businesses are outstanding, so we make sure they stand out with special storefront and online signage. In addition, businesses that reach #MemberFave status have a unique badge on the Shop Small® Map


Did you make the 2018 list?

If you are a 2018 Card Member Favorite, enter the code in your congratulations packet to access your free, exclusive Card Member Favorite materials. Use this material to share the news and help welcome new and existing customers.

Where is my code?


Not a Card Member Favorite yet? 


Continue to welcome more Card Members with the help of the free advertising resources found here,

 or check the FAQ page for more information.




Get Recommended


Did you know? 

In 2017, we recommended small merchants to Card Members over190 million times in support of Small Business Saturday.*  



*Based on American Express recommendations made from October-November 2017 via and email.


Small Business Saturday

When Small Businesses Thrive, We All Do


This nationwide movement helps bring attention to the importance of supporting small businesses.Each year, the day is celebrated on the Saturday after Thanksgiving—bringing together small business owners and their communities across America. 90% of consumers surveyed said Small Business Saturday has had a positive impact on their community.*



*The statistic cited was based on an online study conducted among a nationally representative sample of adult consumers as reported in the pre-2017 Small Business Saturday Consumer Insights Survey commissioned by American Express and the National Federation of Independent Businesses. The Survey gathered self-reported data and does not reflect actual receipts or sales.


 Learn more here 



Want more? Explore the Promote Your Business section for more ways to promote your business for free.