Want help attracting
more customers?Take part in Small Business Saturday®.

WANT HELP ATTRACTING
MORE CUSTOMERS?Take part in Small Business Saturday®.

More and more people support Small Business Saturday each year— that means it could be one of your biggest, busiest days yet. Free marketing materials and more can help get people to stop by your business.

More and more people support Small Business Saturday each year — that means it could be one of your biggest, busiest days yet. Create free marketing materials and more to help get people to stop by your business.

Get Started

SEE HOW SOME SMALL BUSINESSES SEIZED THE DAY

In 2013, customers spent an estimated $5.7 billion at small, independent businesses on the day1. See what helped these businesses get a share of the Small Business Saturday spending.These businesses worked to get a share of the estimated $5.7 billion spent on Small Business Saturday in 2013*.

HENRY THE HATTER

Promoted their business online. See their story.

SEE HOW
  • 1

    Henry the Hatter in Detroit signed up for free online ads and created personalized marketing materials at ShopSmall.com to share what their business is known for.

  • 2

    The hat shop also displayed a Shop Small® welcome mat and sent emails to their customers to raise awareness.

  • 3

    Henry the Hatter reported that their marketing efforts helped increase foot traffic, which boosted sales for the business, compared to a typical Saturday.

DUNN & SONNIER FLOWERS

Attracted people to their store. See their story.

SEE HOW
  • 1

    Dunn & Sonnier Flowers in New Orleans attracted nearby people on Small Business Saturday by printing personalized Shop Small® signage and displaying it in their store window.

  • 2

    In addition to signage, they also spread the word online by using email templates and sample social posts about Small Business Saturday.

  • 3

    Their marketing caught people's attention and the business reported a big increase in foot traffic, compared to a typical Saturday.

  • 1

    Henry the Hatter in Detroit signed up for free online ads and created personalized marketing materials at ShopSmall.com to share what their business is known for.

  • 2

    The hat shop also displayed a Shop Small® welcome mat and sent emails to their customers to raise awareness.

  • 3

    Henry the Hatter reported that their marketing efforts helped increase foot traffic, which boosted sales for the business, compared to a typical Saturday.

Get Started
  • 1

    Dunn & Sonnier Flowers in New Orleans attracted nearby people on Small Business Saturday by printing personalized Shop Small® signage and displaying it in their store window.

  • 2

    In addition to signage, they also spread the word online by using email templates and sample social posts about Small Business Saturday.

  • 3

    Their marketing caught people's attention and the business reported a big increase in foot traffic, compared to a typical Saturday.

Get Started

LITTLE MAN ICE CREAM

Helped people find their business. See their story.

SEE HOW
  • 1

    Little Man Ice cream let the people of Denver know their location by putting it on the Shop Small® Map.

  • 2

    They worked with other businesses in their neighborhood to market the day on social media, and displayed personalized signage in their window.

  • 3

    They reported that all of their efforts helped make a big increase in sales on Small Business Saturday, compared to a typical Saturday.

PIPPEN LANE

Got people talking about their business. See their story.

SEE HOW
  • 1

    Children's fashion boutique Pippen Lane organized an event to bring the people of New Orleans to their business on the day.

  • 2

    Pippen Lane spread the word about their event with emails and social posts inspired by Shop Small® marketing materials.

  • 3

    The event proved to be a success, and the business reported a 20% increase in sales on Small Business Saturday, compared to the Saturdays leading up to the day.

  • 1

    Little Man Ice cream let the people of Denver know their location by putting it on the Shop Small® Map.

  • 2

    They worked with other businesses in their neighborhood to market the day on social media, and displayed personalized signage in their window.

  • 3

    They reported that all of their efforts helped make a big increase in sales on Small Business Saturday, compared to a typical Saturday.

Get Started
  • 1

    Children's fashion boutique Pippen Lane organized an event to bring the people of New Orleans to their business on the day.

  • 2

    Pippen Lane spread the word about their event with emails and social posts inspired by Shop Small® marketing materials.

  • 3

    The event proved to be a success, and the business reported a 20% increase in sales on Small Business Saturday, compared to the Saturdays leading up to the day.

Get Started

YOUR PLAYBOOK FOR THE DAY

YOUR PLAYBOOK FOR THE DAY

Take a few minutes to create marketing materials and more2 to promote your business and help attract new customers. They could help lead to big success on Small Business Saturday and beyond.  Create marketing materials and more to help attract new customers. 

GET PEOPLE THROUGH YOUR DOOR

Help attract customers in your neighborhood to your business with in-store promotional materials. 

DRIVE TRAFFIC TO YOUR SITE

Getting the word out online is a great way to get customers to your business. 

HELP CUSTOMERS FIND YOU

Make it easy for people to find your business by appearing on the Shop Small Map. It lists local businesses in the area for customers to discover. 

1Based on the Second Annual Small Business Saturday Consumer Insights Survey of a nationally representative sample of 1,000 adults conducted between 11/30/13 ‐ 12/1/13 by Redshift Research on behalf of the National Federation of Independent Business (NFIB) and American Express. The expenditure data is based on the sub-segment of subjects who were aware of Small Business Saturday and reported shopping at small, independently-owned retailers and restaurants on the day. The results have a 95% level of confidence with a margin of error of +/- 5.47%.

2The American Express Free Online Advertising & Personalized Marketing Materials Program available to American Express Card accepting merchants may vary from the Personalized Shop Small Marketing Program available to non-merchants. Both programs are available to small businesses only. Other eligibility restrictions apply. For full details about the American Express Free Online Advertising & Personalized Marketing Materials Program see Terms of Participation. For full details about the Personalized Shop Small Marketing Program see Personalized Marketing Program Terms.

3Only available to American Express Card accepting merchants.

4See FAQs for merchant eligibility. Terms and conditions apply; see OfferTerms for full details.

5The Shop Small Map will only feature qualifying American Express Card accepting small merchants for the 2014 American Express Card Member Offer for Small Business Saturday. Online-only businesses and businesses without a physical storefront or location do not qualify to be included.