Here’s what you’ll get:

Where should we send the link to your materials?

Using your new tools is easier with a desktop computer. Enter your email address and we’ll send you a download link.

  • Social Networks

    For Your Social Networks

    Post Copy, Cover Photos, and


    For Your Website

    Shop Small Logo, Email Template


    For Your Storefront

    Poster, Event Flyer

Email Address is InvalidPlease enter your Email Address

By providing your email address, you agree to receive information about Small Business Saturday®, the Shop Small® program, and other products, services and offers from Amercian Express. For information about how we protect your privacy, please read our Privacy Statement.

Please certify that you have read the Terms of Participation

Success! You’re ready to go!

You’ve downloaded Shop Small® marketing materials! Now you can use them to keep the Shop Small love going all
year long. If your download doesn't work, click here.

We just emailed a download link to:

Card window image

American Express® Merchants get more

Log in to apply for Free Online Ads and to claim your spot on the official Shop Small Map,
available exclusively to qualifying American Express® Card Accepting Merchants.
Eligibility restrictions, terms and conditions apply; see Terms of Participation for full details.

Log in for more

Not a Card accepting merchant? Learn more about the changes we’ve made
to make it easier for small businesses to accept American Express® Cards.

Small Business Saturday 101

The one-stop shop for articles, videos, and tips that can help you get more customers to Shop Small.

Mike MichalowiczCo-founder, Profit First Professionals and author, Profit First
Mike MichalowiczCo-founder, Profit First Professionals and author, Profit First