Get even more for your business simply because you accept American Express® Cards

We know attracting more customers is important to you--so it's important to us. That's why we recommend small businesses like yours in our emails to Card Members, in their online accounts, and within search results on the Shop Small Map—all for free, because we don't just have your back—we're on your side. In 2017, over 15 million people received recommendations on where to shop.*

Eligibility restrictions apply, see FAQs for full details.

Interested in accepting American Express® Cards? With OptBlue®, your rate could be lower than you think.

Visit to learn more.

*Based on an analysis of American Express merchant recommendations in 2017.

Ideas and inspiration for your business

Use Small Business Saturday® 101 to help attract more customers all year long with expert advice, how-to-videos, and creative inspiration for your business.

Visit Open Forum for more insights and inspiration to help grow your business.

Important Note: Articles and any other materials available on or through Small Business Saturday 101 do not reflect the opinions or analysis of the American Express Company or any of its affiliates, subsidiaries or divisions. American Express is not responsible for, and does not validate, any information, opinions, assertions or statements expressed in any such materials. Information available on the site does not, and should not be relied upon to, replace the advice of your own professional legal, tax and financial advisors.