Is your small business a “MomPopoly?” That’s what Colloquy dubs small businesses that, thanks to social media and online transaction capabilities, are becoming brands that rival their big-name competitors. Combining the immediate connection of social media with the advantage of being hands-on and local, smart small-business owners are harnessing the power of social media to reach unheard-of levels of customer engagement. In fact, they’re getting so good at it that big businesses are copying them.
MomPopolies are just one of 10 trends Colloquy says are bubbling under the radar right now, but will have huge effects on companies trying to stand out in a sea of distracted consumers and earn customer loyalty in 2013 and beyond. Find out what glocalism, “friend and spend” and other emerging loyalty trends will mean to your business.
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