Most small businesses know the benefits that come with having a blog. Today what they're looking for is the easiest option that won't require too much time and effort. The millions of users on Tumblr make the platform pretty appealing for small business. It's also user-friendly and straightforward when it comes to navigating.
But you have a business to run, so you don't have time to hang out on Tumblr all day. Luckily, there are plenty of time-saving tips that will make it seem like you're Tumbling 24/7.
1. Plan ahead. The queue is your best friend. This feature lets you schedule posts over a period of hours or days. It's a simple way to stay active while not actually spending all of your time on Tumblr. It's also a great way to maintain consistency.
Rather than coming back to Tumblr multiple times in a day, you can set aside a small amount of time to prepare content for the next day, or even week.
To queue a post, select "Add to Queue" in the dropdown menu at the top right of the post creation screen. From the queue menu, you can automate however many posts per day/hour you want. You can also select "Publish on … " from the post creation screen, and customize times for each individual post.
2. Reblog relevant content. There are 30.9 billion posts total on Tumblr, and that staggering number increases every day. It's practically impossible to keep up with everything happening on the platform. If you thought you didn't have time to post content, staying current with everyone you follow would require even more of your time and effort.
The beauty of Tumblr is that it's supposed to be used casually. It doesn't take a lot of effort to run a good page, as long as you are consistently posting quality content. Remember, users go there for valuable resources and to be entertained.
One of the best ways to get the most out of Tumblr is to engage with other blogs that are valuable to you. Reblogging makes your Tumblr page a destination for great content with little work on your end. What sort of users would provide relevant content to curate? Tumblr has a number of great discovery features such as Spotlight and the tagging system that will point you to the best pages to follow.
3. Use the bookmarklet. Tumblr's bookmarklet is a great resource for quick posts. Rather than opening a new window every time you find something interesting while browsing the web, there's a button that will upload content to your blog in seconds.
4. Sync up. It's generally not wise to rely solely on Tumblr (or any one social platform for that matter) for your small business. Consider Tumblr a place to show character and gain brand awareness, rather than utilizing it as your company website.
Since your small business likely already has other social platforms, you can fix your blog settings to automatically post to Twitter and Facebook each time you post something on Tumblr. That way, you don't waste time personally posting to each platform.
There are also plenty of third-party apps that can perform multiple tasks in one place. Tarpipe will automate your publishing on up to 22 different platforms and keep a backlog of activity, though it's not quite for novice users. There's also Postling, which is more user-friendly.