5 Sales Lessons Every B2B Company Should Learn

Timing is everything, and other lessons for closing B2B sales.
October 29, 2012 When attempting to sell your products and services, you should be aware it will probably take a longer time to close deals than you expect, Patricio Robles writes. "[I]f you haven't yet established the length of your sales cycle based on real-world experience, assume you're underestimating," Robles writes.

You also should know a company's legal department can present delays in closing the deal. In addition, timing really is everything. Sales cycles are very important to keep in mind, especially when selling bigger-ticket items to smaller companies.

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