The day’s top five reads for small-business owners, as selected by our business experts, Rieva Lesonsky, Mike Michalowicz, Barry Moltz and Mike Periu.
Is McDonald's Customer Service Broken?
A leaked presentation meant for franchise owners shows that 20 percent of all customer complaints are related to service, and this number is rising. Its new plan tackles this and another tense issue: dissatisfied employees. [Examiner]
Drastic Measures to Fix the Retirement System Could Affect Your Business
The majority of the adult population is financially unprepared for retirement. Bloomberg reached out to Jack Bogle, founder of the Vanguard Group, Mark Iwry, Senior Adviser to the Treasury Secretary, and Harvey Pitt, former SEC Commissioner, for perspective on the problem as well as potential solutions. Their ideas range from raising the retirement age, to requiring all businesses to enroll employees in 401(k)s, to simply shutting down Social Security for young people. [Bloomberg]
The Perfect Promotional Storm?
Don't count out those coffee mugs and stress squeeze balls yet! Those promotional gifts have a shelf life that can last weeks or years, where a tweet will likely only last seconds. Integrate the rapid viral power of social media with the staying power of a promotional gift and you may have the perfect promotional storm. [Search Engine Journal
Dieticians are Now Supermarkets' Marketing Weapon
Dieticians don't just work for hospitals anymore. They’re showing up in high-end grocery stores to help shoppers plan menus, choose healthier food, lose weight and, of course, attract more customers. The takeaway: Go beyond providing an excellent product and actually help your customers use it effectively. [AdAge]
How to Improve Your Customer Service Rating
While it takes training and focus to improve customer service, it does not take a large financial investment. There are simple things you can do, including listening more than talking and practicing a "buck stops here" attitude. Read more inexpensive ways to improve your customer service. [The Sydney Morning Herald