5 Ways You May Be Able to Make Money Blogging

Content is still king, and blogs have become a popular way for many to make a little extra money. But how do you actually make money blogging?
January 23, 2017

As we move into a new year, many people may start a blog with the hopes of making some money in the process. An easy setup and a low cost of entry makes blogging a saturated space—there are free content management solutions for starting a blog, and if you want to get a domain name and set up your own hosting, you're likely looking at just a few dollars per month. Starting a blog can be easy, but making money with a blog may not be. To make money blogging, it requires putting in time, work and effort.

Blogging can be a great business opportunity. These five steps may help you make money blogging:

1. Choose a niche and get specific about your topic.

Your site's niche is going to be the basis for much of your content. It's also the main reason why people are going to visit your site.

Try to focus on the niche of your site and keep your content as relevant and valuable as possible.

In order to compete against the hundreds of millions of blogs on the internet, try being as specific in your niche as possible. Instead of choosing something generic like "basketball," you may be better off with creating a site focused on "basketball jump training." This can help the right audience find your content, and can help establish you as a trusted expert on this topic.

2. Set up your domain name, hosting and content management system.

Once you have an idea of the focus for your site, you can register a domain name and hosting. You can choose a shared hosting plan, and then install on your site. Most web hosts will now offer one-click installation, which means you won't need to mess around with coding or uploading files.

3. Create content on your site that provides value.

With your site now live, it's time to create your content. Again, focus on the niche of your site and keep your content as relevant and valuable as possible.

Sticking with the "basketball jump training" idea, articles on how to jump higher, jumping exercises, nutrition plans and best basketball dunks would all be relevant topics. No matter what your niche market is, or who you are writing for, trying to provide a solution for your audience can help you make money blogging.

4. Learn how to effectively promote and rank your site.

Going live with your blog and creating content for your site are two important things you will do with your site. However, a lot of work and focus will need to be spent on creating buzz and promoting your site.

In order to rank higher in Google, it helps if your site has exposure through social media and receives backlinks and mentions from other sites. I highly recommend investing some time in guest blogging on other sites within your niche, as this can help with the ranking process while sending new traffic over to your site through your author bio.

5. Discover new options for monetization and revenue.

As mentioned at the beginning of the article, one of the hardest parts about blogging is figuring out how to make money blogging. Before trying to make a cent with your site, first try going through all of the steps above. Then, once your content is created and traffic is flowing to your site, you can start thinking about monetizing your blog.

When it comes to the actual monetization of your content and traffic, it's all about providing value and a solution. You can become an affiliate marketer for a brand, and secure a commission when a reader purchases a product you've linked to on your blog. A perfect example of this would be if you were to recommend a jump training video course or guide. As an affiliate, you could promote an online jump training course sold through an online affiliate marketplace. This would allow you to not only provide value and a solution to your audience, but could also serve as a way to earn a hefty commission on each sale in the process.

If you have enough traffic and sales flowing through your site, you may want to consider putting in the time and effort to create a course, product or service of your own to sell to your audience.

Another option would be to throw Google Adsense onto your site. This likely won't be the most lucrative option, but it will allow for targeted ads to be placed on your site. Once you start to see the same advertisements being displayed, you can then look into possibly running these same offers as an affiliate as well.

You could also barter a paid placement deal with a relevant advertiser in your niche. Through this method, you would simply be paid for placing a banner or advertisement on your website. This payment would be made no matter how well the campaign performed, as it's on a paid placement basis only. If this is something you'd like to consider, you can start by contacting various affiliate programs that are relevant to your site traffic and niche. In most cases, it's not rare to come across a few advertisers who are willing to test out a paid placement campaign on your site.

Lastly, you may want to consider implementing email marketing into your site traffic and monetization goals. With a mailing list, you can get people to keep coming back to your site time and time again.

No matter what method you use to make money with your blog, your monetization method should be relevant to the content and end goal of your site. By this I simply mean it's important to provide your audience with a solution to whatever it is they might be looking for. If you leave them hanging or looking for more, they may end up just leaving your site and never coming back.

Zac Johnson has 20 years of experience in the online marketing and business space. He is also a member of Young Entrepreneur Council (YEC).

Read more articles on content marketing.

Photo: iStock