7 Body Language Tips To Help You Sell

Experts estimate that 90 percent of our communication is non-verbal. What does your stance say about you?
Author, Profit First
May 25, 2011

Sales are the backbone of any business. But you may not realize just how important how you deliver your sales message matters, especially when it comes to body language. Experts believe that up to 90 percent of the communication we do is non-verbal. Because of this, it’s essential to make sure you are doing all you can to use this to your advantage.

The micro-expressions that we give off, through everything from hand gestures to facial quirks, help people read us and our message and have a major impact. In the sales world, if you can use body language to build trust with your customers, or at least not deteriorate it, then you will come out ahead.

Even if you're not aware of  your body langue, clients are. You may be doing a great verbal sales presentation, while your body language is ultimately killing the deal. Here are seven ways that you must change your body language to be able to sell:

1. Exude confidence

Stop slouching. Standing up straight, leaning slightly forward and having your shoulders back will make you look more confident and attractive. Relax your shoulders so you don’t seem tense.

2. Connect with others

Match the speed you are speaking to others in the room. If you speak too fast, the other person will feel pressured. Too slow, and they will think you are lazy or talking down to them. You should also make sure to nod once in a while as you listen to someone else.

3. Be calm, cool, and collected

If your hands are up and you’re rubbing them together, you are obviously excited. If they are clenched and together, you are frustrated. Keep your hands in front of you or on the side and relaxed, with fingers together. This will demonstrate that you are calm, cool, and collected.

4. Put yourself on equal footing

When it comes to handshakes, it’s all about the pressure. If you apply too much pressure, you are perceived as domineering or ignorant, but if you are too weak, people will think you have no self-confidence. You want to aim to mirror the other person’s handshake, which will put you both on the same page.

5. Honest Abe 

Don’t touch your face. Slightly covering your mouth, rubbing eyes, scratching your nose or touching other parts of your face when you talk is an indicator that a person is lying. Picking your nose, now that’s a whole other story.

6. Make the eyes count

The eyes send powerful messages. Make sure you make eye contact, but avoid staring. Too little, you will be seen as insecure or lacking interest, while too much, and they may find you a bit strange. Eye contact can help build a connection, so be sure to make eye contact at least half of the time.

7. Watch the arms 

The way that we hold our arms is a cue about how open or closed we are. So this means you should avoid crossing them, which will make you seem closed off or defensive. Rather, just relax them at your side.