Facebook is a valuable tool for marketers trying to boost business-to-business leads—but it's important to use a variety of tactics rather than just standard Facebook ads.
"If you have limited budget, focus on Promoted posts and Sponsored Stories," Miller writes.
Miller added that surrounding the Marketo landing pages on Facebook with those specific ads further increased engagement. "I think this is because we were keeping folks within Facebook instead of sending them to an external landing page," he writes.
Learn more at Marketo's B2B Marketing and Sales Blog
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