Considering the preference for mobile buying by business executives, the number of mobile keyword searches they conduct and the importance of mobile as a touchpoint, business-to-business marketers can no longer write off mobile as a B2C platform, Bryson Meunier writes at Marketing Land.
A Forbes study shows nearly 6 in 10 executives would rather make a purchase via mobile Web than telephone, and they make about seven mobile Web searches a day. Even if it's not the converting platform, it still figures prominently in the sales funnel, Meunier writes.
Learn more at Marketing Land
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