Build Bridges Between LinkedIn and Your Business Blog

Studying and participating in the social activities that take place in LinkedIn groups can lead to great material for your company's blog.
December 28, 2012 The social interaction derived from participation in LinkedIn groups can become a good subject for later blogging, Linda Dessau writes. Scan the questions-and-answers section for blog grist, respond appropriately to thought leaders and work toward endorsements for your blog by submitting an example for peer approval, she writes.

"When you’re active on LinkedIn and other social networking sites, you’re creating valuable content that can benefit both your business and your website visitors," Dessau adds. "Be sure to take that extra step and convert your social networking activity into blog posts."

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